Outer Alliance (name variable open to ideas): Everyone else - who like Queensland will start with a chip on their shoulder.
Why on earth would they start with a chip on their shoulder? In fact, why would they care at all?
That's the problem with almost all the suggested alternatives to a Roses match. They all depend on artificial constructs that it will be very difficult to get interested in in any kind of long term way.
It's very hard to imagine a 10 year old from anywhere proudly telling everyone he supports the "Outer Alliance"