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Latst BARB figures


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#1 Dave T

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Posted 26 July 2010 - 07:30 PM

Latest figures for last weekend's games:

Hull v Hull KR - SS2, Thurs - 151k (1st for the week)
Wigan v Wire - SS1, Fri - 167k (3rd for the week)
NR Cup Final - SS3, Sun - 76k (2nd for the week)

Seems very low, although they are some of the top figures for each channel.

Looking last year, the game on the 24th of July was Wigan v Leeds in their last 'Big One' and that got 133k, so it does appear that this is a seasonal dip.

Must admit I thought the Wigan v Wire game would have got a higher figure, especially with the 3D novelty. I hope it doesn't put Sky off making the effort.

#2 paley

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Posted 26 July 2010 - 07:49 PM

Wasn't 3D only in pubs? They aren't counted in the BARB figures
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#3 Dave T

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Posted 26 July 2010 - 07:51 PM

QUOTE (paley @ Jul 26 2010, 08:49 PM) <{POST_SNAPBACK}>
Wasn't 3D only in pubs? They aren't counted in the BARB figures

Yep, good point!

I would suspect this perhaps made the audience smaller too.

#4 Trojan

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Posted 26 July 2010 - 08:54 PM

QUOTE (Dave T @ Jul 26 2010, 08:30 PM) <{POST_SNAPBACK}>
Latest figures for last weekend's games:

Hull v Hull KR - SS2, Thurs - 151k (1st for the week)
Wigan v Wire - SS1, Fri - 167k (3rd for the week)
NR Cup Final - SS3, Sun - 76k (2nd for the week)

Seems very low, although they are some of the top figures for each channel.

Looking last year, the game on the 24th of July was Wigan v Leeds in their last 'Big One' and that got 133k, so it does appear that this is a seasonal dip.

Must admit I thought the Wigan v Wire game would have got a higher figure, especially with the 3D novelty. I hope it doesn't put Sky off making the effort.

I watched an advert for Sky this evening. Eric Cantona was flogging cricket, tennis (US Open) cricket, golf and soccer. No mention of RL. Perhaps if they included the game in their publicity they might get a larger audience.
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#5 paley

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Posted 26 July 2010 - 09:38 PM

QUOTE (Trojan @ Jul 26 2010, 09:54 PM) <{POST_SNAPBACK}>
I watched an advert for Sky this evening. Eric Cantona was flogging cricket, tennis (US Open) cricket, golf and soccer. No mention of RL. Perhaps if they included the game in their publicity they might get a larger audience.


I read a match report of Wigan v Warrington in one of Murdoch's papers, it was a side bar article on a page mostly given over to 2 foreign union teams.
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#6 Dave T

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Posted 27 July 2010 - 08:16 AM

QUOTE (paley @ Jul 26 2010, 10:38 PM) <{POST_SNAPBACK}>
I read a match report of Wigan v Warrington in one of Murdoch's papers, it was a side bar article on a page mostly given over to 2 foreign union teams.
Well that's only natural considering the game got more viewers than both SL games that week. Oh...no. mad.gif


#7 no13benny

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Posted 27 July 2010 - 08:29 AM

^Clearly Super League always gets higher TV viewers than the GP, so can someone total up the numbers for each?

It would probably end up showing that double the amount of people nationwide watch Super League as opposed to the GP, and could be a good bargaining tool for future deals, and press coverage.
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#8 EastLondonMike

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Posted 27 July 2010 - 10:03 AM

lets hope the RFL are smart enough to insist on a certain amount of exposure for RL on the sky channels when negotiating the next contract. And not just sky sports, all the sky channels.. should include appearances by players on sky produced entertainment shows etc.. but also efinately something in the contract that RL should appear in a high percentage of sky sports 'monthly' adverts and promotions..


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#9 Amber Avenger

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Posted 27 July 2010 - 10:31 AM

QUOTE (EastLondonMike @ Jul 27 2010, 11:03 AM) <{POST_SNAPBACK}>
should include appearances by players on sky produced entertainment shows etc..


Yeah - get Stevo on Pineapple Dance Studios.
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#10 terrywebbisgod

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Posted 27 July 2010 - 11:24 AM

QUOTE (Amber Avenger @ Jul 27 2010, 11:31 AM) <{POST_SNAPBACK}>
Yeah - get Stevo on Pineapple Dance Studios.

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#11 Silvia Saint

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Posted 27 July 2010 - 11:25 AM

Would he describe Louie Spence as the "merry whistle blower"? wink.gif

#12 paley

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Posted 27 July 2010 - 11:25 AM

QUOTE (no13benny @ Jul 27 2010, 09:29 AM) <{POST_SNAPBACK}>
^Clearly Super League always gets higher TV viewers than the GP, so can someone total up the numbers for each?

It would probably end up showing that double the amount of people nationwide watch Super League as opposed to the GP, and could be a good bargaining tool for future deals, and press coverage.


It wouldn't make any difference - Sky are fully aware of the viewing figures as are the newspapers - Sky aren't interested in RL, they prefer the sport they call "rugby" - the papers generally don't give a toss about RL at all.
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#13 EastLondonMike

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Posted 27 July 2010 - 11:48 AM

QUOTE
Yeah - get Stevo on Pineapple Dance Studios.


that would be class... smile.gif

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#14 Futtocks

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Posted 27 July 2010 - 12:15 PM

QUOTE (no13benny @ Jul 27 2010, 09:29 AM) <{POST_SNAPBACK}>
^Clearly Super League always gets higher TV viewers than the GP, so can someone total up the numbers for each?


Unless you subscribe to BARB, you can only access limited information; in this case, it is just the top ten ranking programmes.

Which is why there isn't much data for the Guinness Premiership. biggrin.gif

Edited by Futtocks, 27 July 2010 - 12:16 PM.

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#15 Griff9of13

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Posted 27 July 2010 - 12:18 PM

QUOTE (Futtocks @ Jul 27 2010, 01:15 PM) <{POST_SNAPBACK}>
Unless you subscribe to BARB, you can only access limited information; in this case, it is just the top ten ranking programmes.

Which is why there isn't much data for the Guinness Premiership. biggrin.gif

Would it not be in the RFLs interest to do so prior to the next round of negotiations in order to have as much bargaining power in their armoury as posible?
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#16 paley

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Posted 27 July 2010 - 12:21 PM

QUOTE (Griff9of13 @ Jul 27 2010, 01:18 PM) <{POST_SNAPBACK}>
Would it not be in the RFLs interest to do so prior to the next round of negotiations in order to have as much bargaining power in their armoury as posible?


Do what? Show Sky how many people watch on Sky?
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#17 Griff9of13

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Posted 27 July 2010 - 12:53 PM

QUOTE (paley @ Jul 27 2010, 01:21 PM) <{POST_SNAPBACK}>
Do what? Show Sky how many people watch on Sky?

Well it would be better to go in an least appearing to know what you're talking about. dry.gif
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#18 paley

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Posted 27 July 2010 - 05:35 PM

QUOTE (Griff9of13 @ Jul 27 2010, 01:53 PM) <{POST_SNAPBACK}>
Well it would be better to go in an least appearing to know what you're talking about. dry.gif


I am sure they do, the RFL will have a media agency who collate the figures from the full BARB data - I doubt it makes much difference.
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