the only way RL will get any kind of national coverage in the media will be if we force them to.. if the game becomes so popular that they will have to relent. and for that to happen we need major investment in the sport from a number of different sponsors. which in all honesty isnt going to happen anytime soon..
the RFL will have to make some very big decisions if they seriously want to get RL back on an upward spiral, although i honestly think we are on that upward spiral already, its just going to be a slower journey than some of us would like.
One way would be to switch from sky to a competent and willing terrestrial TV broadcaster. which i believe in a short space of time would go some way to forcing the nations media to take notice. but for that to happen we'd have to not re-new with sky and have in place a suitable replacement. no terrestrial TV company is gonna give the RFL 60mil+ like sky have/do.. so we'd need to generate a greater pool of sponsorships to supplement any losses a new TV deal might create, which would be difficult in these times of financial uncertainty.. but not impossible.
another way would be to insist on certain things when the next TV contract comes round, things like:
- Increased presence in all news ltd national papers
- An increase in promotion from sky
- A new and improved, and up-to-date RL magazine programme
- An increase in RL's visibility in other sky broadcasts (sports bulletins, variety shows, quizs etc)
- RL to be featured in Sky sports subscription promotions, nationally
- RL to form part of the sky sports advertising campaigns, nationally. (Print and TV)
- etc, etc
today while watching SSN i saw a piece about an indian business man who is willing to invest over 100m into blackburn rovers (100m for transfers apparently, and in cash, with the promise of more to come!). There are people out with obscene amounts of money, wanting to invest in sport. RL should be trying to identify these people and attempting to get them on board. the game of RL is an absolutely fantastic sport, as we all know.. and would be an attractive proposition for any sport loving business man, and also a sport that could be invested in at quite a low level of investment in comparison to a sport like football.. and i imagine the potential returns, upon greater exposure could be huge. it stands to reason, with greater exposure comes greater awareness, with that awareness comes a greater appreciation of the sport, with that appreciation new fans will be created, which will increase the popularity of the sport, which could then produce avenues to expand in the exposure to other countries (for instance), through more TV deals.
RL really doesnt do much for its sponsors, not really.. to get more out of our sponsorships we need to do more for our sponsors.. as has been said on these boards time and again our elite competition is known as Superleague to pretty much everyone, not the Engage Superleague. the RFL should be insisting that the competition is constantly refered to as the 'Engage Superleague', in all forms of written and visual media. Gilette is probably the biggest brand we're associated with but you'd only really know that if you happened to watch an England game or looked at the list of sponsors of the RFL website.. a major international brand has an association with us! lets use that association where we can.. the only thinkg i can think of that RL has been involved with, with Gilette is from the first Tri-nations DVD, where leeds players are signing autographs at a bloody supermarket!
we appear to have picked up a couple more major brands in recent times in Valvoline and Dewalt, two big recognisable brands, we should be going out of our way to include these brands in RL as much as possible, not just a logo on a website!.. with good sponsor relations comes an opporunity to increase our own identity through these sponsors.. raise awareness of our game and increase revenue.
im going slightly off tack now.. so will end this little post!.. apologies if i've waffled.. am seriously ill today and whacked off my #### on night nurse!