The whole game is club-centric and we pay a price for that.
True. Whether we like it or not, when most non-RL people think about 'Rugby', the international scene is what catches their attention, because that's the way it is in RU (the code that gets all the attention). They apply those perceptions to RL, as they can't be bothered to find out that there is a difference in where the main power of our code lies.
When it comes to international competition, the media does take more of an interest in Rugby League. Not a huge amount more, but definitely more. England/GB winning a bit more would deliver even more coverage, but it's been decades since we won a significant trophy and we can't count on the indulgence of Football's massive following.
Even an international dimension at club level helps - the BBC were prepared to schlep their broadcasting team down to Toulouse a few years ago, when they played Widnes. Neither of them were SL teams, which is what the BBC usually picks for their televised ties.
Johnny Cash on why he wears black: "I wear the black for the poor and the beaten down, livin' in the hopeless, hungry side of town, I wear it for the prisoner who has long paid for his crime, but is there because he's a victim of the times."
Kinky Friedman on why he wears black: "So I don't have to wash my clothes as often."