In my opinion, there are too many thousands of people who love this sport for it do become scaled to that level. The here & now of marketing and media is in blogs, podcasts, and status updates on social networking sites, and servics like youtube.
The more people vocally support the game through these avenues, the more it will attract public attention.
I update my facebook every weekend on what I think about the Super League games, and at my work place in Plymouth have had comments along the lines of,
"I've never known someone be so passionate about their sport, reading what's going on I've become really interested in it."
and from someone who when they joined the company saying "no one cares about rugby league" they came to me the other week and said "I was watching some of that Australian rugby league the other morning, it was crazy. I think rugby league's better than rugby union. It's faster and has more going on all the time"
So, that's two people who either had no interest, or were blinkered with a adverse view of the sport without really having watched it, who have now become interested, just by me putting posts like, "What game of Super League! Last minute try saving tackle from England's Tom Briscoe gives Hull the win in the massive Hull rugby league derby" on Twitter, which is linked to Myspace, and Facebook, that's one post of 25 words, broadcast over three networking sites.
What I think we should do, is have a Facebook arm for TotalRL, and other rugby league forums, where people who are willing to, can add the other members that put their names forward as friends.
Then when we put these updates, all of us can "like" them or comment on them, which then posts the updates on our updates for our friends to see, and so on.
I have posted as much before, but how many people on this forum do it, and if they do, lets pool our voices and start the snowball effect.
I agree with the idea. My problem is that I find these social networking sites rather uninviting. I haven't mastered Facebook (my wife uses it a bit) and can't pluck up enough interest to bother trying. I think your idea is good, but shouldn't it be co-ordinated by a RFL publicity and communications department? It could be a cheap and effective way of gaining publicity. Will it ever replace the national media, though?