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#1 Griff

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Posted 27 August 2010 - 12:10 PM

There's a debate currently running about "Flexitickets" on the Barrow forum. Starts about 12 posts in ...

http://www.totalrl.c...pic=207505&st=0

They're intended to replace season tickets.

Brief summary of the points

Instead of a season ticket, you buy a book of 5, 10, 20 - whatever you like - at a discount. You don't have to use these yourself - they're just tickets for future games. You don't have to use them this season. You could buy a book of 10 in July, use three this season and seven next.

Times have changed - Rugby League needs to change with them.

Advantages

1. You can buy them anytime. You're not bound to the start of the season.
2. If you can't go to a match because Sky have moved the game to Thursday dry.gif , you can use the ticket later.
3. If the club let everyone in for nothing, you can use the ticket later.
4. If you want to spread the cost, you can buy your ticket at the start of the season and one for the Mrs later, when it's warmer dry.gif .
5. No reason why these shouldn't be valid for cup ties - clubs can get their heads together and work something out - especially if Flexitickets become the norm.
6. You can take a mate from the South to the game and show him what he's missing.

Disadvantages

1. It's not what we've been doing for the past hundred years.


Thoughts ? mellow.gif
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#2 Stevo

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Posted 27 August 2010 - 12:17 PM

I like the idea a lot from a punter's perspective.

Though I guess a further disadvantage (from a club perspective) is that season tickets are a good way to get cash coming in during the off-season (that is, from sales for next season). A change to this kind of flexi system might lead to some of the smaller clubs having a few weeks of very limited +ve cash flow.
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#3 clement

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Posted 27 August 2010 - 12:18 PM

QUOTE (Griff @ Aug 27 2010, 12:10 PM) <{POST_SNAPBACK}>
There's a debate currently running about "Flexitickets" on the Barrow forum. Starts about 12 posts in ...

http://www.totalrl.c...pic=207505&st=0

They're intended to replace season tickets.

Brief summary of the points

Instead of a season ticket, you buy a book of 5, 10, 20 - whatever you like - at a discount. You don't have to use these yourself - they're just tickets for future games. You don't have to use them this season. You could buy a book of 10 in July, use three this season and seven next.

Times have changed - Rugby League needs to change with them.

Advantages

1. You can buy them anytime. You're not bound to the start of the season.
2. If you can't go to a match because Sky have moved the game to Thursday dry.gif , you can use the ticket later.
3. If the club let everyone in for nothing, you can use the ticket later.
4. If you want to spread the cost, you can buy your ticket at the start of the season and one for the Mrs later, when it's warmer dry.gif .
5. No reason why these shouldn't be valid for cup ties - clubs can get their heads together and work something out - especially if Flexitickets become the norm.
6. You can take a mate from the South to the game and show him what he's missing.

Disadvantages

1. It's not what we've been doing for the past hundred years.


Thoughts ? mellow.gif
great idea


#4 brooza

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Posted 27 August 2010 - 12:24 PM

I like the idea of them for the current season, but not carrying them over to the next.

And maybe only sell them from a certain point of the season onwards.


A similar sort of thing to what the Rhinos have done, in that they have been selling part-season tickets (ie, will get you into the last 6 home games, but only costs as much as 5 tickets) etc
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#5 clement

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Posted 27 August 2010 - 12:29 PM

Could maybe see a problem for a high profile game where two teams are at the top of the league and demand is more than usual from the speccies.

#6 Amber Avenger

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Posted 27 August 2010 - 12:37 PM

It's also a disadvantage for the club in the sense that they can say to sponsors we have "x amount of season ticket holders" but with this system there is a chance ###### all will turn up at less attractive fixtures. Of course there is always that chance with Season Tickets as well, but the point is a season ticket screams "loyalty and regular attendance" to potential sponsors, something these Flextickets don't come close to achieving.

Good idea in principle and good luck to anyone who tries it. As someone above said Leeds have been doing similar offers for a while - as have other clubs (The Bulls were doing in the middle of every season at one point)
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#7 Griff

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Posted 27 August 2010 - 12:39 PM

QUOTE (Stevo @ Aug 27 2010, 01:17 PM) <{POST_SNAPBACK}>
I like the idea a lot from a punter's perspective.

Though I guess a further disadvantage (from a club perspective) is that season tickets are a good way to get cash coming in during the off-season (that is, from sales for next season). A change to this kind of flexi system might lead to some of the smaller clubs having a few weeks of very limited +ve cash flow.


Do clubs really need a big influx of cash at Christmas ? What for ? To blow the money and then wonder where the next payday's coming from come July ?

You can sell flexitickets anytime. Maybe a spread of income, rather than one big payday, is what clubs need.

And - hey - if we thought about what the punters want a bit more, maybe we'd sell more tickets.
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#8 Griff

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Posted 27 August 2010 - 12:40 PM

QUOTE (brooza @ Aug 27 2010, 01:24 PM) <{POST_SNAPBACK}>
I like the idea of them for the current season, but not carrying them over to the next.


Say why, brooza.
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#9 Griff

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Posted 27 August 2010 - 12:41 PM

QUOTE (clement @ Aug 27 2010, 01:29 PM) <{POST_SNAPBACK}>
Could maybe see a problem for a high profile game where two teams are at the top of the league and demand is more than usual from the speccies.


Possibly - but how many all ticket games are there in a season ?

Two ? One ? Less ?
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#10 Griff

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Posted 27 August 2010 - 12:44 PM

QUOTE (Amber Avenger @ Aug 27 2010, 01:37 PM) <{POST_SNAPBACK}>
It's also a disadvantage for the club in the sense that they can say to sponsors we have "x amount of season ticket holders" but with this system there is a chance ###### all will turn up at less attractive fixtures. Of course there is always that chance with Season Tickets as well, but the point is a season ticket screams "loyalty and regular attendance" to potential sponsors, something these Flextickets don't come close to achieving.


Fair point. It'd be interesting to know how many games, on average, season ticket holders attend.
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#11 Dirk Diggler

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Posted 27 August 2010 - 06:49 PM

It is a significant point of the season ticket that it is paid for during the off season when other revenue streams dry up but many bills still come in. Clubs will also use sales as a pointer to overall income when budgetting so there are good reasons why this type of business will not suit the proposal.
Clubs need to be more flexible and innovative in how they make their money so it will be interesting to see if this scheme improves the overall cash flow or not. It is not just about making more money it is about having the money at the right time.
Does anyone know if this idea has come from the fans or not?

#12 Griff

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Posted 27 August 2010 - 08:31 PM

It's just my thoughts after listening to reasons people give for not buying a season ticket.

Buggering about with the fixture list is a primary reason. This solves the problem.

As I said on the Barrow forum, if I bought a four pack of tins of beans, I wouldn't expect Tescos to tell me what days I could eat them on, especially if they wouldn't confirm the dates until after I'd paid for the beans. So why should I pay for 13 match tickets which may prove to be played on dates I can't make?

The answer, apparently, is that that's how it's been for .... well, for ever. And it's the reason why clubs have to offer season tickets at ever reducing prices to get punters to buy them. 40 at Dewsbury, 60 at Bradford - is this going to be a success ? Once you've bought a season ticket, there's no walk-up gate later in the season. Selling a lot of season tickets cheap is a two-edged sword.

Edited by Griff, 27 August 2010 - 08:37 PM.

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#13 Griff

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Posted 27 August 2010 - 08:50 PM

Sheffield halved their 2010 season ticket price and I'm not sure what the target market might be.

Existing season ticket holders ? May as well have just stuffed 70 into their pockets.

Existing supporters ? They weren't buying one because they weren't attending enough games. If they did in 2010, it'd be because they were cheaper than walk up prices - so the clubs sales would be reduced.

Sheffield United supporters ? And for that matter, any new support. Well, surely they're more likely to buy a couple of tickets first, not commit themselves for a whole season.
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#14 Maximus Decimus

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Posted 27 August 2010 - 09:36 PM

Seems like a good idea but it's not perfect.

Season tickets are good from a clubs perspective because it makes people commit to going to 13 or so games. Now this is completely independent of whether or not the club does well. They make the purchase when they are optimistic about the season. I would also suggest that it encourages people to attend games even if they don't fancy it. Many people will go simply because they have paid. It also means that people have paid even if there is a change to their circumstance and they can no longer attend games.

From a personal point of view it would be ideal. I haven't bought myself a season ticket for at least 10 years. I can't guarantee that I can make all or most of the games and I have rarely had the money to shell out all at once. This year I've been a few games but not all games that I could have made, sometimes I haven't fancied paying for a game that doesn't appeal to me when I'm skint. I would be much more likely to pay for a flexticket, especially one that I could use with friends or give away if I couldn't make it. The club would benefit as it would guarantee more frequent attendance from people like me.

However I fear a club would see a reduction in the number of season tickets in exchange for flextickets. If the team started the season poorly, they may not get another ticket. Also in my experience many fans experience a mid-season lull anyway and may decide to pick and choose their games after that.

It's a tough one. If it was my club I would definitely suggest something like flextickets being brought in half-way through the season. It will take one club to try them out before we see if they work or not. If they do, all clubs will jump on it because it's win win. If they don't then they won't. It's a bit like the season ticket, I'm sure one club started them first and other's followed suit because they work.





#15 Griff

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Posted 27 August 2010 - 10:53 PM

The origin of season tickets is the members' club. You joined the club and one of the benefits was free entry to all the games. In some areas, season tickets are still called "members passes" if only colloquially.

There are now no members' clubs.

Still, I'm not holding my breath that clubs will move with the times.
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#16 Old Frightful

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Posted 28 August 2010 - 06:40 AM

I would estimate that there's around 3,000 season ticket holders at Hull FC's KC stadium with reserved seats.

Ain't gonna work for them unfortunately.

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#17 Black Country Wire

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Posted 28 August 2010 - 07:05 AM

QUOTE (Griff @ Aug 27 2010, 01:10 PM) <{POST_SNAPBACK}>
There's a debate currently running about "Flexitickets" on the Barrow forum. Starts about 12 posts in ...

http://www.totalrl.c...pic=207505&st=0

They're intended to replace season tickets.

Brief summary of the points

Instead of a season ticket, you buy a book of 5, 10, 20 - whatever you like - at a discount. You don't have to use these yourself - they're just tickets for future games. You don't have to use them this season. You could buy a book of 10 in July, use three this season and seven next.

Times have changed - Rugby League needs to change with them.

Advantages

1. You can buy them anytime. You're not bound to the start of the season.
2. If you can't go to a match because Sky have moved the game to Thursday dry.gif , you can use the ticket later.
3. If the club let everyone in for nothing, you can use the ticket later.
4. If you want to spread the cost, you can buy your ticket at the start of the season and one for the Mrs later, when it's warmer dry.gif .
5. No reason why these shouldn't be valid for cup ties - clubs can get their heads together and work something out - especially if Flexitickets become the norm.
6. You can take a mate from the South to the game and show him what he's missing.

Disadvantages

1. It's not what we've been doing for the past hundred years.


Thoughts ? mellow.gif


Stourbridge FC in the Southern League have already launched a similar scheme for this season - you can either buy a full season ticket for all 21 home games or a "half season ticket" which you can use for any 11 home league games during the season. This allows people to get a "bulk discount" even if you can't commit to every game.

Not sure what the take-up's been but there have certainly been positive vibes about the scheme.

Details here:
http://www.stourbrid...h...&Itemid=101

All for it personally, the more money the club can get in up front the better.

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#18 Maximus Decimus

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Posted 28 August 2010 - 08:17 AM

QUOTE (Griff @ Aug 27 2010, 11:53 PM) <{POST_SNAPBACK}>
The origin of season tickets is the members' club. You joined the club and one of the benefits was free entry to all the games. In some areas, season tickets are still called "members passes" if only colloquially.

There are now no members' clubs.

Still, I'm not holding my breath that clubs will move with the times.


Not the issue whatsoever.

RL is a capitalist sport and as such if they work they will be adopted as it means more revenue. If they don't they won't.

I suspect we'll see one club try it and others will then follow suit. Take the example of Bullmania and how many clubs in RL (and Union) susequently adopted their methods.

#19 Griff

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Posted 28 August 2010 - 08:34 AM

QUOTE (Old Frightful @ Aug 28 2010, 07:40 AM) <{POST_SNAPBACK}>
I would estimate that there's around 3,000 season ticket holders at Hull FC's KC stadium with reserved seats.

Ain't gonna work for them unfortunately.


Are they still running that 6 for the price of 5 Flexiticket ? dry.gif

If a club's got seat reservation issues, there's nothing to say that the two schemes can't run parallel to one another.

Very few problems are insurmountable.
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#20 Griff

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Posted 28 August 2010 - 08:38 AM

QUOTE (Maximus Decimus @ Aug 28 2010, 09:17 AM) <{POST_SNAPBACK}>
Not the issue whatsoever.

RL is a capitalist sport and as such if they work they will be adopted as it means more revenue. If they don't they won't.


If that's so, why offer season tickets at all ? Presumably the clubs expect punters to turn up to insufficient games to make their season ticket pay.
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