Why would they? You're not understanding the point at all. Season tickets make the clubs more money because it guarantees them a certain amount of money from a number of fans. If they didn't offer them the reality would be that they would end up with less money even though the individual games price are more as people would not attend for whatever reason. Almost every ST holder I know doesn't make it to every game. I bought one for my 2 nephews who have probably made a third of the games.
Therefore as a business Season Tickets make sense. They provide you with guaranteed income higher than that you would get without them. They also provide it at the beginning of the season, allowing you to plan. NRL clubs have never needed them because of other revenue streams but they are starting to increase them year on year because they are financially beneficial.
You have no evidence that Flextickets would increase income, none at all. Therefore suggesting that clubs would somehow be stuck in the past for not using them doesn't work. Clubs will use them if they increase income, if they don't they won't. That's Capitalism. Not all clubs would jump on straight away but the best would and the rest would see the benefit.
Say Hull FC sold 10,000 season tickets this year. That's a guaranteed say £140 x 10,000 = £1.4m. Now say these flextickets came in and a large proportion of people (6,000) bought one instead of a season ticket and they were say £60 for 5 home games anytime. That's £360,000 added to the £560,000, that has still been purchased from ST's coming to £920,000 to start the season with. Say Hull FC have a poor start to the season and many people decide not to get another Flexticket for the rest of the season and start picking and choosing their games. Hull FC then have a shortfall of at least £500,000 to make up that they would have had automatically from season tickets. That's ignoring the fact that people with season tickets may bring other fans along who would also stop going.
I'm not saying the above is true it is a hypothetical situation, but financially a Flexticket might be madness. There are unforseen issues as they have not been tested. Let's see if a club actually trials them and they work before judging clubs for not using them suggesting they are not, 'moving with the times.'
Edited by Maximus Decimus, 28 August 2010 - 09:00 AM.