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What should a professional US rugby league competition look like?


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#1 ParisSurtout

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Posted 13 December 2010 - 04:28 PM

The talk thus far has been about an eight team professional competition.

I know that one major problem would be finding enough players, even with the injection of aging NRL former stars like Daniel Wagon. Another major problem, in fact the first major problem, is finding the financial backers. But I cannot see how the game would catch on without sufficient geographical spread that requires at least ten teams. A bit of geographical ambition might make it easier to find the financial backers.


A ten team professional start up would rely on the existing east coast amateur set up, with five necessary add ons:

Boston
New York
Philadelphia
Washington
Jacksonville
Chicago
Denver
Dallas
Los Angeles
San Francisco

If the ten team competition worked, then it would be time to consider a further expansion to sixteen. Here are my picks for a later six team expansion, that would hit major markets and enhance the geographical spread:

Miami
Cleveland
Atlanta
Minneapolis
St Louis
Seattle

Edited by ParisSurtout, 13 December 2010 - 04:34 PM.

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#2 Bob8

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Posted 13 December 2010 - 08:29 PM

QUOTE (ParisSurtout @ Dec 13 2010, 06:28 PM) <{POST_SNAPBACK}>
The talk thus far has been about an eight team professional competition.

I know that one major problem would be finding enough players, even with the injection of aging NRL former stars like Daniel Wagon. Another major problem, in fact the first major problem, is finding the financial backers. But I cannot see how the game would catch on without sufficient geographical spread that requires at least ten teams. A bit of geographical ambition might make it easier to find the financial backers.


A ten team professional start up would rely on the existing east coast amateur set up, with five necessary add ons:

Boston
New York
Philadelphia
Washington
Jacksonville
Chicago
Denver
Dallas
Los Angeles
San Francisco

If the ten team competition worked, then it would be time to consider a further expansion to sixteen. Here are my picks for a later six team expansion, that would hit major markets and enhance the geographical spread:

Miami
Cleveland
Atlanta
Minneapolis
St Louis
Seattle


Boston might be optimistic as it is already divided between the New England Patriots, Boston Celtic, Boston Red Sox and Boston Bruins, with the Revolution (soccer) struggling in a very distant fifth place. I cannot comment on the other places as I have not lived there.
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#3 Mortis

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Posted 13 December 2010 - 09:39 PM

How about second team players from NRL and SL teams playing there? They would be seconded for a while and would be sponsored by the relevant Aussie / GB team. Even academy players needing some more experience. Then fans of the NRL and SL teams can cheer for whoever their players are playing for. With Rusty on board as a guest summariser (when it's on TV), I think it would work.

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#4 bazza_merged

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Posted 13 December 2010 - 09:44 PM

The NFL seems to do ok without a team in Los Angeles


#5 Bob8

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Posted 14 December 2010 - 01:01 PM

QUOTE (bazza_merged @ Dec 13 2010, 11:44 PM) <{POST_SNAPBACK}>
The NFL seems to do ok without a team in Los Angeles


The answer for rugby league would be to do it where ever there are people on the ground who can do it.
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#6 Futtocks

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Posted 15 December 2010 - 09:40 AM

QUOTE (Bob8 @ Dec 14 2010, 01:01 PM) <{POST_SNAPBACK}>
The answer for rugby league would be to do it where ever there are people on the ground who can do it.

If they build the League around existing RL areas, they'll keep travelling costs down until there's more money in the sport.

They may miss out on 'big name' cities, but that would be better than parachuting in a ready-made franchise and watching it wither.
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#7 Big Picture

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Posted 15 December 2010 - 07:10 PM

QUOTE (bazza_merged @ Dec 13 2010, 09:44 PM) <{POST_SNAPBACK}>
The NFL seems to do ok without a team in Los Angeles

They do pretty well that way, but they'd likely do better still with a team in Los Angelese. There's a rumour going around now that the San Diego Chargers will move to LA. Significantly the Chargers' recent announcement they'll stay in San Diego only applies to next year.


#8 Big Picture

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Posted 15 December 2010 - 07:14 PM

QUOTE (Futtocks @ Dec 15 2010, 09:40 AM) <{POST_SNAPBACK}>
If they build the League around existing RL areas, they'll keep travelling costs down until there's more money in the sport.

They may miss out on 'big name' cities, but that would be better than parachuting in a ready-made franchise and watching it wither.

You have it backwards, there's no possibility of starting a sustainable pro league in the US without bringing enough money into the game first. If it's going to work it needs to be done the American way.

For the league to get off the ground it first needs what the American Football League had when it started in 1960: a TV partner willing to pay for broadcast rights and enough investors with the money and interest needed to buy franchises. That's how the pro sports business (and it is a business) works in this part of the world so that's what's needed to make a go of the venture.

How much money do investors need to have? What I've read about the business model of pro sports says that it takes at least 5 years for a new league to reach the break-even point and therefore franchise holders need a net worth that's at least sufficient to underwrite the first five years' operating costs for a franchise, maybe more in this case since RL's a sport Americans don't know at this point. Daunting though that sounds, there are hundreds (if not thousands) of well-off Americans who would love to get into the pro sports business, football most of all.

RL can be viewed as an international brand of football in our sense of the word, "the other football" as some in Jacksonville have apparently called it. That means the proposed US pro league would be a ground-floor opportunity for the people who'd love to own a football team but can't otherwise because NFL teams cost way too much and unlike baseball and hockey there are no minor pro leagues they might invest in. If they like the league's prospectus and the business model it outlines, RL could be a great option for them. The franchisees can then work out how best to appeal to people in their local markets.

Travel costs can be kept lower in the standard North American fashion of having geographic divisions with an unbalanced schedule. If it has a spring/summer schedule and playoffs like the USFL did when it was operating, this format could work well. Ten teams in two 5-team divisions would be good, 12 teams in two 6-team ones would be better still since it would allow for a better playoff structure.




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