430 replies to this topic

[Dave T]

JohnM, on 23 January 2012 - 02:26 PM, said:

Anyone know how much case each club got from the Engage sponsorship? Or if posted already, which post number?

I suspect not (unless it was in the LE article).

You could make the assumption that the £1.2m pa was split 14 ways, although I expect that is wrong. I'd expect the RFL to hold back some of that for central funding, so in reality, it may have been a very modest amount of cash to each individual club.

[gingerjon]

Futtocks, on 23 January 2012 - 02:18 PM, said:

And if GingerJon's figures above are correct, that is a LOT more exposure than previously hinted, on the side of trucks that have their own cult following across the nation.

It's my reading of page 3 of League Express.

[Fax1978]

Derwent, on 23 January 2012 - 01:35 PM, said:

However, if it is a deal where the trucks are going to be reliveried often to promote events then I think it has great potential - it would be nice to think they will change the livery to advertise things like Magic weekend, SL Grand Final, Internationals, Challenge Cup Final etc in the run up to them. If this is the deal then I am all for it.

Agree with that if this is just a static logo on the trucks for the next couple of years promoting SL only then the scope for success could be limited. However, as you say if they can be adapted for key events particularly with the impending World Cup in mind they could be a key asset.

RL fans are always complaining about the lack of physical advertising exposure for our sport well now we will have it but the RFL need to ensure it is now used as effectively as possible.

[willy]

Has anyone actually worked out how much this sort of advertising would have cost?
Real nationwide advertising?
Not to mention the cost of actually setting up/making the advertising will be carried by the sponsor.
Who will then allow the RFL to 'assist' with its strategy by dictating routes of a national logistics business?
A 24 hour a day 7 days a week presence on the UK's highways and bywyas is worth far more than £1.2 mill a year, let alone over three-four years.
If i was a superlegaue director i would have found an extra £50k to give back to the RFL for this one.
National TV advertising can cost £10k plus a minute off peak.
With the Stobart TV sign up 10 X 1/2 slots is worth the gamble alone a year.
Absolutely brilliant and the RFL break new ground again.
Just for a change people, see this for the real positive it is.

[Dave T]

willy, on 23 January 2012 - 02:52 PM, said:

Has anyone actually worked out how much this sort of advertising would have cost?
Real nationwide advertising?
Not to mention the cost of actually setting up/making the advertising will be carried by the sponsor.
Who will then allow the RFL to 'assist' with its strategy by dictating routes of a national logistics business?
A 24 hour a day 7 days a week presence on the UK's highways and bywyas is worth far more than £1.2 mill a year, let alone over three-four years.
If i was a superlegaue director i would have found an extra £50k to give back to the RFL for this one.
National TV advertising can cost £10k plus a minute off peak.
With the Stobart TV sign up 10 X 1/2 slots is worth the gamble alone a year.
Absolutely brilliant and the RFL break new ground again.
Just for a change people, see this for the real positive it is.

What's the reference to the Stobart TV thing?

Also, is the motorway presence really worth over £1.2m a year? How has that been worked out?

[RS]

Was £1.2m per year on offer from anybody THIS time? - Betfairs offer may well have been much less and all of that may not be lost if the RFL are free to bring in funds for partner sponsorship.

[RS]

Was £1.2m per year on offer from anybody THIS time? - Betfairs offer may well have been much less and all of that may not be lost if the RFL are free to bring in funds for partner sponsorship.

[gingerjon]

RS, on 23 January 2012 - 03:04 PM, said:

Was £1.2m per year on offer from anybody THIS time? - Betfairs offer may well have been much less and all of that may not be lost if the RFL are free to bring in funds for partner sponsorship.

Betfair offered £750,000.

[brooza]

gingerjon, on 23 January 2012 - 03:06 PM, said:

Betfair offered £750,000.

In that case, that's number people should be comparing to, not £1.2m

[Donny Saint]

coming home from Saints matches on the A580 East Lancs road there is a slip road onto the M60 east bound.Very often as we where gaining access to the M60 there used to be two big haulage wagons in convoy decked out in wait for it:) red & white with the stickman logo & the ledgend Saints on them.They where going towards Liverpool.Now i was not halucinating or on drugs:) at the time they where there.My wife commented on them saying had the Saints gone into the haulage business.I asked at the time but of course no one would give me an answer.tHis Stobart thing has just jogged my memory.Those of us from the east will know the slip road.Never seen them since tho.In fact when i have done here i will Google the name & see what comes up.I did Google them at the time but its ages ago now.

yep they are still in business but no stickman like i said it was a few years ago now.

Edited by Donny Saint, 23 January 2012 - 03:25 PM.

[guess who]

Smart bit of business from Stobart.

They will get more exposer out of this with there name being on tele.

[Maximus Decimus]

Dave T, on 23 January 2012 - 12:28 PM, said:

The only figures we have seen here are from CANETMAN so they are possibly dubious at best, but let's look at the figures he does use:

engage: £1.2m pa (split 14 ways = £85k per team)
Stobart: £400k pa (split 14 ways = £28k per team)

Now excluding all additional benefits that may or may not be on offer, even if the low figure is correct, the shortfall for clubs is around £57k per year.

Whilst that is not to be sniffed at, the additional exposure may be worth well more than the £57k shortfall to each team.

There is also the fact that the RFL have got other sponsors involved in the game - Heinz for example - so who is to say that the overall sponsorship pot hasn't gone up?

I can't get the LE up here, so are there any more details available regarding the cash value, ancillary value, and the overall sponsorship pot value?

Without knowing all these things, I have no idea whether the RFL have done a good job here.

Can we now discredit Canetman and his blatantly made up figures?

[Dave T]

Maximus Decimus, on 23 January 2012 - 03:34 PM, said:

Can we now discredit Canetman and his blatantly made up figures?

I must admit, I find his posts entertaining if nothing else!

[JohnM]

willy, on 23 January 2012 - 02:52 PM, said:

Has anyone actually worked out how much this sort of advertising would have cost?
Real nationwide advertising?
Not to mention the cost of actually setting up/making the advertising will be carried by the sponsor.
Who will then allow the RFL to 'assist' with its strategy by dictating routes of a national logistics business?
A 24 hour a day 7 days a week presence on the UK's highways and bywyas is worth far more than £1.2 mill a year, let alone over three-four years.
If i was a superlegaue director i would have found an extra £50k to give back to the RFL for this one.
National TV advertising can cost £10k plus a minute off peak.
With the Stobart TV sign up 10 X 1/2 slots is worth the gamble alone a year.
Absolutely brilliant and the RFL break new ground again.
Just for a change people, see this for the real positive it is.

How very dare you!   

Coming on here with your sensible, reasonable and positive comments! You'll get reported!   

Now, go away and come back when you have developed the requisite level of negativity and are ready and willing to scoff at anything and everything the RFL and Superleague do.

Edited by JohnM, 23 January 2012 - 03:55 PM.

[Dave T]

JohnM, on 23 January 2012 - 03:54 PM, said:

How very dare you!   

Coming on here with your sensible, reasonable and positive comments! You'll get reported!   

Now, go away and come back when you have developed the requisite level of negativity and are ready and willing to scoff at anything and everything the RFL and Superleague do.

Why are they sensible and reasonable, just because they are positive?

We have no clue how much this deal is worth, although the more details that are leaked make it sound more exciting.

There have been some laughable posts on here, but that doesn't mean that any post with negativity in should be dismissed or discredited.

In terms of people on this thread who are 'ready and willing to scoff at anything and everything the RFL and SL do' - I'd possibly say there are only 1 or 2 posters, and they are the laughable ones.

The rest of the thread has been pretty interesting in my view, whether the contributions have been positive or negative.

[thirteenthman]

RS, on 23 January 2012 - 03:04 PM, said:

Was £1.2m per year on offer from anybody THIS time? - Betfairs offer may well have been much less and all of that may not be lost if the RFL are free to bring in funds for partner sponsorship.

gingerjon, on 23 January 2012 - 03:06 PM, said:

Betfair offered £750,000.

I've not read LE yet as my copy doesn't arrive 'til tomorrow, but I have read the report in League Weekly. According to them, Betfair were offering £1.25m per season.

It'll be interesting to see what Stobarts are actually planning, because I'm still not convinced this is a great deal. But it must have sounded good to the SL clubs for 9 of them to vote in favour of it.

[GeordieSaint]

gingerjon, on 23 January 2012 - 02:01 PM, said:

It's 300 lorries in total that will carry Stobart Super League branding of which there will be six each in dedicated designs for each club (so 84 of them) and they will follow routes agreed in consultation with the clubs.  It is possible that some lorries will be (re)named to have SL player identities.

I personally think that is a really good deal. It is worth far more than the potential £750,000 BetFair were offering; it would cost a fortune paying for this type of advertising. It's worth far more than £53,000 per year in advertising for clubs; especially for certain clubs who aren't very good at doing this type of thing. The product placement potential is massive e.g. St Helens RFC lorry on the evening news (national and local!) etc.

I drove past 7 x Stobart vehicles travelling from Leeds-South Wales this morning. They'll look great with the SL/club logos/players on them. Considering how many traffic jams occur in the UK, people will be seeing the game advertised a lot! I personally don't think we could get a better advertising deal as it opens the brand up to millions of people; we'd be paying a fortune for this via other means: TV, papers (you probably wouldn't do it anyway!) etc. Great deal in my opinion with RL being exposed on a national scale!

Edited by GeordieSaint, 23 January 2012 - 04:13 PM.

[brooza]

guess who, on 23 January 2012 - 03:29 PM, said:

Smart bit of business from Stobart.

They will get more exposer out of this with there name being on tele.

They already have their own series on Channel 5 (Terrestrial TV).

Maybe Super League will get a bit of advertising through that show

[Amber Avenger]

GeordieSaint, on 23 January 2012 - 04:09 PM, said:

The product placement potential is massive e.g. St Helens RFC lorry on the evening news (national and local!) etc.

Pretty much agree with most of your post, but am I missing something here? Are Stobart usually on the news?

[JohnM]

Dave T, on 23 January 2012 - 04:00 PM, said:

We have no clue how much this deal is worth, although the more details that are leaked make it sound more exciting.

There have been some laughable posts on here, but that doesn't mean that any post with negativity in should be dismissed or discredited.

In terms of people on this thread who are 'ready and willing to scoff at anything and everything the RFL and SL do' - I'd possibly say there are only 1 or 2 posters, and they are the laughable ones.

The rest of the thread has been pretty interesting in my view, whether the contributions have been positive or negative.

In my view they are sensible, they are reasonable and they are positive.

OK, only three unequivocally negative posts #4, #5, #31

Quite a lot of skeptical/agnostic (experienced?? ) posts, though, where posters don't seem to trust the RFL/SL to have done it right and therefore want to see the "facts" so they can make their own minds up.