The shirt has been designed in association with England’s main sponsor Gillette, and features Movember branding on front, rear, and right sleeve. The restyling of the kit is part of Gillette’s partnership with Movember designed to raise awareness and funds for their men’s health partners: Prostate Cancer UK and The Institute of Cancer Research.
England coach Steve McNamara said the national team are delighted to have the opportunity to show their support for Movember: “The players are acutely aware of the importance of promoting the issues surrounding men’s health and are
delighted to do their bit during Movember.”
“As well as wearing the new shirt, some of our players will be committing to Movember by growing their own ‘Mo’ during November, which should be fun. We would urge all Rugby League supporters to get behind Movember by registering
with the campaign.”
The new shirts will be worn by England for the first time against Wales at Wrexham on Saturday and again at the match against France at MS3 Craven Park on Saturday November 3. England will also don the new-look strip should they reach the final at Salford City Stadium on Sunday November 11.
This exposure for the movement will be part of a large campaign from Gillette which will bring Movember to Mo Bros across the country via TV, print, radio, in -store and across digital and social media platforms including its Facebook page www.facebook.com/GilletteUK . The campaign coincides with the recent launch of the Gillette Fusion ProGlide Styler, which the brand describes as ‘the perfect tool for Mo bros this Movember.’
Jared Regan, Gillette Brand Manager, said: “We’re delighted that we have been able to utilise our sponsorship of England to create further exposure for Movember. We’ve worked with the RFL to make the most of the fantastic Autumn Internationals platform and help drive further awareness of Movember and encourage more participation. Together with Movember, the RFL and our Gillette consumers across the UK, we’re going to change the face of men’s health, one Mo
at a time!”
Movember co-founder JC said: “Movember has a strong history of support from Rugby League communities across the world. Through our partnership with Gillette, it’s great to see England leading the charge as supporters of Movember during this year’s Autumn International Series. We look forward to seeing rugby league fans across the UK getting on board with helping to change the face of men’s health.”
Gillette will be encouraging men up and down the country to embrace the gentlemanly spirit of the Mo in a movement that harks back to a golden age and celebrates the timeless qualities of the gentleman. The centrepiece of the campaign will be an experiential Gillette barber shop in London that will be open throughout Movember and offer Mo Bros a space fit for a gentleman. Gillette will also be raising up to £100,000 for Movember through donations for every Gillette product sold with the Movember Stamp[i] (http://#_edn1).
Tickets for all matches in the 2012 Autumn International Series cost just £12 for adults and £6 concessions and are available by calling the RFL Ticket Office on 0844 856 113 or visiting www.rugbyleaguetickets.co.uk
Edited by Honor James, 24 October 2012 - 11:30 AM.