No it's not a case of wanting it just to be GB Aus and NZ ,but for 100 years head start on union the game didn't grow much beyond the heartland ,so maybe put the money spent on expansion into the grass roots and concentrate on the great comps we already have!
The money being spent on expansion, or a substantial proportion of it, is
being spent on grass-roots development. It might not get a lot of attention outside of Scotland but a lot of Scotland Rugby League's activity is at schools, youth and student level, providing opportunities for both participation and elite development. The investment put in also attracts further monies and resources from government bodies, local authorities, schools and sponsors. And these are early days as, although rugby league has had a presence in Scotland for quite a few years now, serious development programmes have only been on the go for the last three years or so.
Wales has similar development programmes but is a little bit further on, helped as they are by having semi-pro clubs. Ireland, having only just received recognition from the sports council based in Dublin, will almost certainly come up with similar efforts.
This isn't optional spending, or money that can be diverted to traditional areas to somehow protect the game there, but essential investment in the future of rugby league. Expansion is no longer an option, or a nice to have, but an absolute necessity if the game is to survive. There is no going back this time, no retreating to the traditional heartlands like it's a comfort blanket. There are many reactionary voices in the game who look to the recent past as it was some golden age, and who somehow want to recreate it. Water down the standard of Super League by bringing in more clubs/divisions/conferences, spread the elite game's resources too thinly risking our best switching to union (even bring back part time football so more clubs can compete), bring back GB...
But our biggest competitors have changed beyond recognition since the nineties. Soccer is rich beyond our wildest dreams and union is full-time - cutting off the supply of players for any GB team, and at the same time giving our best other career options. And the broadcasters increasingly want international sport - rugby league is missing out on millions by having a stunted international game.
The stark choice is growth or decline - the hard work must continue!