to be fair that's the strategy of most banks - my bank doesn't want me to pay off my credit card any time soon but they charge 20 odd% interest PA not 3000!
The issue I have with Provident is not that they lend money at high interest rates, it's more that they actively seek to keep their customers in debt. It is a key part of their business model to offer new loans to pay off existing part-paid ones and keep the customers "locked in". The proportion of Provident loans that are paid up in the conventional sense is tiny.
Having said that, Rugby League simply can't afford to have moral values over this type of thing and nobody can blame Bradford for accepting this deal. Good luck to them. However it is a strange dichotomy of hoping that a major club's sponsor does not get any new business out of the deal. I hope Bradford Bulls prosper because of it, but I hope Provident do not.
Again if we cant say no to money for any morl reason im not sure how we can trumpet our ethical, values etc as being such notch above. oh well good luck to bradford anyway