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RLWC 2013 - Success?


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#61 Railway End

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Posted 18 November 2012 - 08:35 PM

Autumn Internationals are on SKY until at least 2013


I know SKY have the England games but its been wall to wall RU for the last 2 weekends on the BBC! Will it be the same next year?

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#62 Methven Hornet

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Posted 18 November 2012 - 08:53 PM

Another fascinating game is the Fiji game at Rochdale. Who knew there was a decent sized Fijian disapora in Rochdale dating back to the Joe Levula era of Fijian players at the Hornets. Not me certainly but that is an opportunity to market the heck out of that fixture in and around Rochdale and the fact that Fiji were semi finalists in 2008 is another crowd puller. I think that game could sell out.


Have you seen any figures about how big the diaspora is?

I lived and worked in the Rochdale area for over thirty years, and the only time I saw a Fijian face was at Hornets v Leigh when they both were riding high in the old second division. If there is a sizeable Fijian community then it keeps itself fairly well hidden.

That said, the Fijian-Hornets link does provide a decent 'hook' on which to market the game. The only obstacle to a sell-out is that there isn't a great recent history of Rochdale people attending sporting events in the town in any great numbers.
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#63 Johnoco

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Posted 18 November 2012 - 09:10 PM

Like him or not (and I happen to be a big fan of his writing) he's exactly the sort of person we want to have writing about the event. One of the most widely read (and most wide) journalists out there - if he writes some positive stuff about RLWC 2013 it can only help.

He's a cretin who has trashed RL in the past and sees RL as a sub-sport. Let him stick to whatever it is he writes about, there are other writers to do it. He won't even acknowledge the RLWC anyway.

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#64 Dave T

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Posted 18 November 2012 - 09:14 PM

I may be a cock eyed optomist but I think this tournament has the makings of a resounding success for out game and I refsue to be negative about it.

I think we are pretty much in the same place on this tournament to be honest. I'm an absolute optimist and think it will be a brilliant tournament, but I'm not into taking a Field of Dreams approach - people won't just turn up without an awful lot of hard work, we need to remember that.

In terms of the higher crowds at WC finals being games that involved England, well that was sort of my point. This game should be in massive demand no matter who gets there, yet this isn't guaranteed.

#65 South Wakefield Sharks

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Posted 18 November 2012 - 10:08 PM

In terms of attendances I would say anything over 90% of capacity for the whole tournament would be a success. Sell outs for the semis and final should be a given along with the England games.


Not sure about the sell-outs. The record for an international in this country is 73,631, which was for the 1992 World Cup final at Wembley. Not sure we should just assume we'll beat that on three occasions for 2013 world cup.

I think I read somewhere that the RLWC2013 team were aiming for a 70% fill of stadia. 90% would be great, but the 70% and 500,000 speccies they are aiming for seems more sensible.

#66 Shadow

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Posted 18 November 2012 - 10:15 PM

England's ones. BBC show Scotland, Ireland and Wales.

I was talking about the important ones :D

You are of course entirely correct, the BBC will have Wales, Scotland and Ireland's autumn internationals and will doubtless be presenting them in a high profile manner.
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#67 Dave T

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Posted 18 November 2012 - 10:23 PM

Not sure about the sell-outs. The record for an international in this country is 73,631, which was for the 1992 World Cup final at Wembley. Not sure we should just assume we'll beat that on three occasions for 2013 world cup.

I think I read somewhere that the RLWC2013 team were aiming for a 70% fill of stadia. 90% would be great, but the 70% and 500,000 speccies they are aiming for seems more sensible.

Agree with your first line. For people to have the attitude that big crowds are a given is very dangerous IMHO. They won't just happen.

The 500k would need 90%.

#68 ShotgunGold

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Posted 19 November 2012 - 12:24 AM

I don't think that is a priority at all. RLWC 2013 should be about attracting a new audience to watch international rugby league. We can't build international league up to a good level on the back of existing season ticket holders. We need to expand the audience, not keep going to the same people more often. One of the things Richard Lewis identified early on was the huge potential to grow the international game - think how many people go and watch an international union match, but have never been to a club game, or those who went to the Olympics to watch a sport they had never seen live before and are unlikely to ever see again.

Once we turn the international game into an event, then existing rugby league fans (who already enjoy the game) will jump on the bandwagon and make it even bigger. We need to be able to get to the situation where we know we can half-fill big stadia for our big events with people who want to watch big league "events", the other half we can sell to existing league fans, not only selling out the stadia, but also creating a demand for the tickets, so we get sell-outs for our big events some time before the day of the match.


I don't agree with what you are saying. I think you've got it the wrong way round.

We already know one thing about those Season Ticket holders: they are already fans of Rugby League - so much so that they are already prepared to pay money to watch the sport.

I agree that we need to expand into a different audience, but it will take a long time to get a whole new audience the same size as our Season Ticket holder. As I mentioned ther could be 70,000 Rugby League Season Ticket holders in this country - where do you entail that we pluck an extra 70,000 non-rugby league fans from then hey?? That would be one hell of a marketing task.

Thrust a poster of Scotland v Samoa or whatever infront of a Rugby League season ticket holder and the chances of them biting are MUCH greater than they are if you thrusted it in front of my next door neighbour (or 90% of the town for that matter) because many won't know the difference between Rugby League and Rugby Union and many would rarely go to ANY sporting event anyway including football.

Your two examples are not the same as the Rugby League World Cup - firstly the Olympics is an incredibly special event which people will see anyway because of the magnitude of it. And as for International Rugby Union matches there are many more people that actually know of rugby union and how it is played. "Fancy going to Twickenham to watch England" is a question that for most in the country requires a simple yes or no answer, whilst "Fancy watching England in the RL World Cup" I suspect raises many more questions before the Yes/No. I'm sorry but it's true.

There are of course people who watch Super League on television but don't go to games, people who play the amateur game that don't go to games and there will always be people who will hear about it on the radio or in a newspaper and decide to go. For that reason of course we should be targeting people who don't regularly go to RL and newbies.

But for this tournament to be successful we need to mobilise the 70,000-90,000 people who are already massive Rugby League fans, and who already travel and pay to watch the sport; then built the "newcomers" on top. Without that core support I don't think the rest will hold up.

It will be interesting when the tournament is over what percentage of fans are A) Season ticket holders, or B ) People who have been to a Rugby League matche before. I imagine even with the RFL's excellent marketing machine the figure for the former will still be at least 40% and for the latter 70%.

Hence why Season Ticket holders must be targeted first, foremost, and as early as possible.

We are aiming for 500,000 tickets aren't we. Like I said if every Season Ticket holder bought just three tickets then that's 210,000 tickets gone already. If they went to four matches then that's 280,000 gone already. There is no way you can make up figures like that purely on new fans.

Targeting order:

1. Rugby League international fans (people that already go to Internationals)
2. Rugby League season ticket holders (domestic)
3. Rugby League fans who go to the occasional game
4. Rugby League players and their friends/family (all structures)
5. People that watch Super League on TV (get them out to their first game!)
6. Rugby League youth players (who play in schools and youth clubs) and their parents
7. General sports fans (ticket holders and fans of Football teams, Rugby Union teams, Cricket etc etc)
8. The general public who are non-sport fans.

Edited by ShotgunGold, 19 November 2012 - 12:38 AM.


#69 Yakstorm

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Posted 19 November 2012 - 10:11 AM

Agree with Shotgun that it is important that those promoting the RLWC need to target the 'low hanging fruit' first off and try and convert as many of them as sales before aggressively targeting the likes of general sports fans, or Rugby League fans who rarely attend matches.

Not only are these groups of fans usually easier and cheaper to convert, the fact is for events, people bring people and by getting some early decent sales, it will only encourage more people to buy. Think about it, a general sports fan be more likely to turn up to say the Wembley double headers once 40K+ tickets have been sold because straight away there is an 'event' feel to the day versus if they are targeted early on and realise they can pick a seat anywhere in the ground.
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#70 foozler

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Posted 19 November 2012 - 11:01 AM

Talking of RLWC success.....

Should England be gloriously successful and beat Australia at Old Trafford, has anyone thought about the route for the obligatory open top bus victory tour?

Will it start at the western end of the M62, take a detour up the M6 and then pull into Hull a couple of days later? Or will it start at Red Hall, go to Hull and then westwards back towards the scene of the glorious victory?

#71 Brisvegan

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Posted 19 November 2012 - 02:03 PM

Talking of RLWC success.....

Should England be gloriously successful and beat Australia at Old Trafford, has anyone thought about the route for the obligatory open top bus victory tour?

Will it start at the western end of the M62, take a detour up the M6 and then pull into Hull a couple of days later? Or will it start at Red Hall, go to Hull and then westwards back towards the scene of the glorious victory?


Getting a bit ahead of yourself there but if such a thing did happen the bus should definitely drive past Stephen Jones' house at 2.00am blowing it's horn loudly.

#72 Futtocks

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Posted 19 November 2012 - 02:05 PM

Getting a bit ahead of yourself there but if such a thing did happen the bus should definitely park outside Stephen Jones' house at 2.00am blowing it's horn loudly.


I've corrected your typo. ;)

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#73 keighley

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Posted 19 November 2012 - 03:03 PM

Have you seen any figures about how big the diaspora is?

I lived and worked in the Rochdale area for over thirty years, and the only time I saw a Fijian face was at Hornets v Leigh when they both were riding high in the old second division. If there is a sizeable Fijian community then it keeps itself fairly well hidden.

That said, the Fijian-Hornets link does provide a decent 'hook' on which to market the game. The only obstacle to a sell-out is that there isn't a great recent history of Rochdale people attending sporting events in the town in any great numbers.


I cannot find any information on numbers but
the Liverpool Daily post on an article re the WC bid 3.12.10 talks about the sizeable Fijian and irish community in and around Rochdale.

Mike Ratu is the chairman of the Rochdale Fijian Association

An article in the Fiji Times 30.8.08 talks about the thriving community of Fijians in Rochdale and finally to dispell any doubt that they are there and in numbers the on line dating site www.loveawake.com/free in love has an advert for meeting single Fijian girls from Rochdale.

I rest my case.

#74 keighley

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Posted 19 November 2012 - 03:08 PM

I think we are pretty much in the same place on this tournament to be honest. I'm an absolute optimist and think it will be a brilliant tournament, but I'm not into taking a Field of Dreams approach - people won't just turn up without an awful lot of hard work, we need to remember that.

In terms of the higher crowds at WC finals being games that involved England, well that was sort of my point. This game should be in massive demand no matter who gets there, yet this isn't guaranteed.


I agree and England are certainly not favourites to get to the final, hence the big marketing push to sell the game before the finalists are know, as an event to be planned for by fans now and not to be waiting until 3 weeks before the game to get a ticket because England are in the game. I think the press release on the 50,000 tickets sold on day one mentioned that there was particularly heavy demand for final tickets so that's a good sign.

#75 longboard

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Posted 19 November 2012 - 07:24 PM

I was talking about the important ones :D

You are of course entirely correct, the BBC will have Wales, Scotland and Ireland's autumn internationals and will doubtless be presenting them in a high profile manner.


Easy now! No stirring up the indignation of the Celts. :angry:

Leave that to Inverdale. ;)

#76 longboard

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Posted 19 November 2012 - 07:37 PM

I cannot find any information on numbers but
the Liverpool Daily post on an article re the WC bid 3.12.10 talks about the sizeable Fijian and irish community in and around Rochdale.


I'll be going to the Rochdale game with friends and family to support the Wolfhounds.

I predict a good atmosphere at that game, and sociable times before and after. :)

#77 Hornetto

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Posted 20 November 2012 - 08:18 AM

I'll be going to the Rochdale game with friends and family to support the Wolfhounds.

I predict a good atmosphere at that game, and sociable times before and after. :)


You may be in a minority, Rochdale will become Suva for the day :lol:

Re the Fijian Population of Rochdale, it is - I'm told - the largest UK Fijian population outside London and the focal point for ex-pat Fijian gatherings. The Fiji UK RL side has a large Rochdale contingent, and if you're involved/interested in RL in Rochdale, you don't have to go too far to bump into a Fijian (certainly Mayfield have a couple of lads playing for them, and the Rochdale Cobras have a palm-tree on their badge, such are the links).

The Hornets supporters tag side Rochdale Swarm played a Rochdale Fijian rep side a couple of years ago at Spotland (National anthems, the full monty!). They flogged us.

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#78 Kenny Bania

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Posted 20 November 2012 - 09:20 AM

I was talking about the important ones :D

You are of course entirely correct, the BBC will have Wales, Scotland and Ireland's autumn internationals and will doubtless be presenting them in a high profile manner.


More's the pity :(

#79 Dave T

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Posted 20 November 2012 - 02:05 PM

The key for me is of the 50000+ tickets sold so far how many persons have bought 3/5 tickets each.

Why is that key?

If we had 90k fans and all the grounds are filled by these then that would absolutely be a success.

A measure should definitely be how many unique customers we attract, and how many new customers we attract but it is not the key.

#80 keighley

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Posted 20 November 2012 - 02:52 PM

The key for me is of the 50000+ tickets sold so far how many persons have bought 3/5 tickets each.

My guess is that around 12/15000 persons have actually bought tickets so far.

If the RFL are relying on SL season ticket holders to buy the bulk of the RLWC 2013 tickets then IMHO they are barking up the wrong tree:) One only has to look at the crowds to the play-offs to see that a large number of SL season ticket holders who have been brought into the game on the back of cheap season tickets wont fork out anymore extra cash over and above the season ticket and maybe a visit (for the lucky few clubs) to a final.

It is going to take one hell of a marketing push to be able to shift 500000 tickets good luck:)


It is going to be difficult to sell out all the games. However, there are other persons other than season ticket holders who have an affinity for the games, at whom marketing can be aimed. All the amateur players and supporters throughout the country and all the supporters of CC clubs for instance.

The huge amateur game in London for instance and in Cumbria and the North East not to mention the heartland amateurs. They should enlist the help of the amateur clubs by offering them a couple of free tickets if they sell a certain number to their supporters for example. These kind of fans should bring along their wives and children, especially from the junior teams. There could be some sort of push to market to the huge number of children and their parents who participate in the Powergen schools competition.

The same sort of things should be done in France for their home games and, indeed , for their away game.

They should also market to the Welsh public, advertising by showing clips of previous Welsh WC sucesses and emphasising the reasonable price of the tickets. The Welsh RU side are in a tail spin at the moment so an alternative option for the Welsh rugby fans might be an attraction.

Every little helps and I have never seen an Australian side in the UK who did not have travelling supporters. The Australian league could be approached to do a bit of marketing for the tournament over there.

The host city concept is a big plus in my opinion and the various locations can do their own marketing and events to publicise the games in their various cities. The city of Hull and the two Hull clubs can push the games, likewise Kirklees and then Halifax councils can do the same. They should target all Italian restaurants and pizza outfits, every little helps.

I am sure the marketing professionals have numerous better ideas but it is essential that a huge effort is made to get in the crowds.

Every player who visits schools for instance should push the tournament to the kids.

All the woman's teams and supporters also. Women have their own incomes these days and many of them love our game. We should target the female fan.

I hope we suceed. The game could surely prosper on the back of a succssful WC.




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