The key for me is of the 50000+ tickets sold so far how many persons have bought 3/5 tickets each.
My guess is that around 12/15000 persons have actually bought tickets so far.
If the RFL are relying on SL season ticket holders to buy the bulk of the RLWC 2013 tickets then IMHO they are barking up the wrong tree:) One only has to look at the crowds to the play-offs to see that a large number of SL season ticket holders who have been brought into the game on the back of cheap season tickets wont fork out anymore extra cash over and above the season ticket and maybe a visit (for the lucky few clubs) to a final.
It is going to take one hell of a marketing push to be able to shift 500000 tickets good luck:)
It is going to be difficult to sell out all the games. However, there are other persons other than season ticket holders who have an affinity for the games, at whom marketing can be aimed. All the amateur players and supporters throughout the country and all the supporters of CC clubs for instance.
The huge amateur game in London for instance and in Cumbria and the North East not to mention the heartland amateurs. They should enlist the help of the amateur clubs by offering them a couple of free tickets if they sell a certain number to their supporters for example. These kind of fans should bring along their wives and children, especially from the junior teams. There could be some sort of push to market to the huge number of children and their parents who participate in the Powergen schools competition.
The same sort of things should be done in France for their home games and, indeed , for their away game.
They should also market to the Welsh public, advertising by showing clips of previous Welsh WC sucesses and emphasising the reasonable price of the tickets. The Welsh RU side are in a tail spin at the moment so an alternative option for the Welsh rugby fans might be an attraction.
Every little helps and I have never seen an Australian side in the UK who did not have travelling supporters. The Australian league could be approached to do a bit of marketing for the tournament over there.
The host city concept is a big plus in my opinion and the various locations can do their own marketing and events to publicise the games in their various cities. The city of Hull and the two Hull clubs can push the games, likewise Kirklees and then Halifax councils can do the same. They should target all Italian restaurants and pizza outfits, every little helps.
I am sure the marketing professionals have numerous better ideas but it is essential that a huge effort is made to get in the crowds.
Every player who visits schools for instance should push the tournament to the kids.
All the woman's teams and supporters also. Women have their own incomes these days and many of them love our game. We should target the female fan.
I hope we suceed. The game could surely prosper on the back of a succssful WC.