I just arrived back earlier on this week from Toronto having attended the final of the CFL (Grey Cup) and yet again (I went 5 years ago) it was a lesson on how to showcase your sport at the highest level.
To me the CFL is very similar to SL (Although the crowds are much higher overall in the CFL) one thing that struck me was the amount of work that goes into each final with a full team working for a year + on making sure that the host city is right behind the event (With prices for everyone) the interaction with the sponsors at the various events leading up to the final was incredible, on the day of the match they hosted an indoor event (Similar to wembley arena) where over 8000 fans took part.
One could drive a NISSAN 4 x 4 car on a simulator
Play poker with the stars of TV,s poker stars
Log sawing competitions sponsored by DE WALT (The canadians are pretty good at this:)
Photograph with the grey cup sponsored by SONY and so it went on .
One thing that also seems to work is switching the host city every year this is something that i seriously think SL should look at ie Finals in London/Cardiff/Edinburgh/Dublin and Paris all announced in a 4/5 year cycle which gives fans plenty of time,SL badly needs something different to get the momentum back on the road and i think this could be it:)
Edited by CANETMAN, 28 November 2012 - 01:35 PM.