TBF to the RFL - they have advertised Magic Weekend for the last few years at the grounds that the games are to be played at. I remember seeing animated ads at Murrayfield during the 6N, and also at Man City last year during the Manchester derby.
The last couple of comments have been great and is exactly the attitude the RL community needs to adopt to create an inviting atmosphere for non RL fans to attend the event.
I would just like to mention one thing in regards to advertisment coming from Cardiff there isn't a thing about the city welcoming a world cup event this year around the place. Although it is early in the year i was disapointed not to see any mention of this tournament around the stadium or around the city centre during the rugby union autumn internationals and the RFL would be insane not to capaitalise on the six nations event.
The RFL needs to work with the Welsh Rugby Union, Council and Millenium Staduim to get advertisment around the city and millenium stadium during the rugby union six nations. The adverts for this world class tournament would be seen by 75,000 people on 3 occasions inside the stadium and the thousands upon thousands of people within the city centre during this time.
The RFL needs to target this event and the thousands of rugby fans and members of the public out and about during this period, if you advertise well in Cardiff for such an event you will get the crowds I promise, but i suspect the RFL will miss the oppurtunity again.
For example the annual Speedway event at the millenuim stadium is advertised throughout the city well and people start talking about it and what happens they get a crowd of 50,000 for speedway Il say it again Speedway...
RFL pull your socks up if you do the Millenium Stadium will be sold out
I agree that Cardiff needs to be pushed really hard, but then all signs so far are that the WC organisers are doing a good job, and I'm sure they have plans in place to target Cardiff at the right time for the right price.