Was the merchandise available in Oz better than the online store? I remember just being presented with a range of garish baseball caps and the like all following a set template of TON, SAM, ENG for the branding.
It was more the range of stuff - keyrings, scarves, t-shirts, bottle holders, stationary etc. - so maybe we will see more things closer to the time. I think it was also the fact that you could go into general sports shops over there and get nations shirts and the like, but unfortunately we aren't in a position to do that I suppose.
When you look at the merchandise for this World Cup, there is actually some quite nice stuff, once you go to links that work! Some quite nice t-shirts, but it is more the basic issues:
Under the Adults section:
Hoodies - only Tournament, Australia, NZ and England.
Polos - page is blank
Shorts - England, Australia and NZ - are shorts that in-demand?
Vests - quite nice if you like that sort of thing - not sure they will be in massive demand in November. Why only 11 of the 14 nations?
T-shirts - quite nice - only 11 nations again, why no USA, Italy or Cook Islands?
Print T-Shirts - these are decent and have all 14 nations.
Scarves - quite nice, if pricey, but why only 12 nations?
Beanies - just the three big nations.
Pin Badges and Keyrings - very nice range.
So they have done some rally nice things, but when you ignore some nations altogether, and don't even include Wales in some of the ranges then you look cheap.