when the Superleague first came about RL was everywhere, in the news on TV, in the papers, on the radio.. that was because Murdoch had an interest in it being successful and pushed it through all his media outlets, which is exactly what happened with premier league football, blanket coverage across all of Murdoch's media assets, and look where Football is now?.. its always been the most popular sport in the country, but now its at ridiculous levels, all because the Murdoch empire pushed its prized asset. RL could have enjoyed a similar surge, though highly unlikely to those heights, but was held back by the decisions made from within the game..
Sky has been good for RL, as no other broadcaster would have given us anywhere near what we currently have in terms of coverage, but at the same time Sky have often neglected to push and promote the sport to the non RL fans (unlike other sports) and help grow the game. And obviously being exclusively on Sky has mean't our visibility has dropped even more.
The RFL need to push to get every game in a SL round shown on TV, with some games on Sky and some on terrestrial TV.. how and why Sky would agree to that at the moment i do not know.
I agree with that. You have summed up the situation exactly as it is.
The only thing I can think of as to getting some traction from Sky is to approach all other TV channels, BBC, ESPN, ITV, Premier Sports, Al Jazheera, anyone out there, and see if they would be interested in televising the game and if so, the RFL negotiating team could then go to SKY and have some bargaining chips, i.e. if you don't bend a little we will give the contract to a,b or c, and see if we can still get Sky but without the exclusivity clauses we currently have. If they played ball, then we could approach the BBC to offer them some RL coverage to boost our popularity by exposure to their more extensive viewer numbers.
Will it work ? I have no idea. That's just my suggestion and I have no influence on anything.