World Cup marketingPleasantly surprised
Posted 21 December 2012 - 08:25 PM
Posted 21 December 2012 - 11:44 PM
Posted 21 December 2012 - 11:54 PM
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Posted 22 December 2012 - 12:20 PM
Wasn't things like this part of the bidding process, when places (not clubs) put in a bid to host the games they had to have a marketing strategy to build up interest as part of it.
I agree with you there. The host city bidding concept seems to have proved a success as the various stakeholders are working in their immediate vicinities on localised marketing and promotional ideas as this one leaving the national marketing to the World Cup organising operation.
I think Rochdale are another host city venue who have done some good promotional work also. Let's hope the other venues follow suit.
Posted 24 December 2012 - 06:23 PM