World Cup marketingPleasantly surprised
Posté 21 décembre 2012 - 08:25
Posté 21 décembre 2012 - 11:44
Posté 21 décembre 2012 - 11:54
Radio 5 Live: Saturday 14 April 2007
Dave Whelan "In Wigan rugby will always be king"
Posté 22 décembre 2012 - 12:20
Wasn't things like this part of the bidding process, when places (not clubs) put in a bid to host the games they had to have a marketing strategy to build up interest as part of it.
I agree with you there. The host city bidding concept seems to have proved a success as the various stakeholders are working in their immediate vicinities on localised marketing and promotional ideas as this one leaving the national marketing to the World Cup organising operation.
I think Rochdale are another host city venue who have done some good promotional work also. Let's hope the other venues follow suit.
Posté 24 décembre 2012 - 06:23
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