World Cup marketingPleasantly surprised
Posted 21 December 2012 - 08:25 PM
Posted 21 December 2012 - 11:44 PM
Posted 21 December 2012 - 11:54 PM
Radio 5 Live: Saturday 14 April 2007
Dave Whelan "In Wigan rugby will always be king"
This country's wealth was created by men in overalls, it was destroyed by men in suits.
Posted 22 December 2012 - 12:20 PM
Wasn't things like this part of the bidding process, when places (not clubs) put in a bid to host the games they had to have a marketing strategy to build up interest as part of it.
I agree with you there. The host city bidding concept seems to have proved a success as the various stakeholders are working in their immediate vicinities on localised marketing and promotional ideas as this one leaving the national marketing to the World Cup organising operation.
I think Rochdale are another host city venue who have done some good promotional work also. Let's hope the other venues follow suit.
Posted 24 December 2012 - 06:23 PM