The first initiative to mark the 40th anniversary of BARLA is being piloted in Yorkshire.
BARLA, in partnership with four major sponsors, are set to launch the, "Tops for Teams," kit giveaway project, where BARLA affiliated clubs will benefit from a free kit. Providing on the response received from the pilot scheme in Yorkshire, there is potential for the project to be rolled out nationally.
The official launch of the project is set for a date in February and as a pre-cursor to this, details of the proposals are currently being distributed to BARLA clubs east of the Pennines. These proposals are accompanied with the cover letter below.
"At a time when it has recently been announced that grass roots rugby league will suffer the massive blow of a £10m cut in funding over the next 4 years, a fantastic opportunity has arisen for your club to receive a 15 player kit free of charge.
The kit giveaway project, named ‘Tops for Teams’, is being officially launched in February 2013, by four sponsors – Help-Link UK Ltd, Xamax, Worcester Bosch and Plumb Centre.
This project is designed to help the junior academy of local amateur rugby teams become equipped with the professional kits needed for them to perform to the best of their ability.
The pilot for this project will see all 114 BARLA affiliated clubs throughout Yorkshire provided with a 15 player kit in their home team colours. Providing on the response received from the pilot, there is potential for the project to be rolled out nationally.
The high quality uniforms, which would retail at over £100,000 for all 114 strips, will be provided by the four sponsors and includes shirts, shorts and socks incorporating the sponsor’s official logos.
All four of the sponsors currently have, or have previously had some form of involvement with rugby league, Help-Link is the current sponsor of the Castleford Tigers – they would now like to give something back to grass roots rugby.
The recent economic crisis, and the subsequent cut in rugby league funding, has made it a challenge for local sports clubs to function as efficiently as they would hope. By providing 114 clubs with a professional kit in their home team strip, the sponsors are not only investing in the legacy of local teams, but are also emphasising the importance of an active lifestyle from a young age. The hope is that the juniors will continue to install the same attitude towards a healthy lifestyle into within adulthood.
The conditions for receiving the kit are outlined in the attached proposal document. Not all of the elements that are outlined in the proposal are going to be required; it is simply a document that gives an understanding of what is possible.
If you would like to take up this fantastic opportunity, please contact the BARLA office on 01484 599113, or by email; firstname.lastname@example.org by no later than Monday 14th January."