"it lumps the game in with the 'Jeremy Kyle' type market" What? any more than say having Oldham in SuperLeague? That really would bring Jeremy Kyle into disrepute!
You can be as snide and obtuse as you like, in your usual style, it doesn't bother me one bit. The fact is that Foxy Bingo pay more than £1m per year to sponsor the Jeremy Kyle show. Why do you think that is ? They'd hardly do so if they didn't think that it fitted their demographic target. By implication SL is also something they see as attracting the people they wish to reach.
Like I said, which you chose to ignore, I'm not having a go at the Foxy Bingo deal. It wouldn't bother me if our partners were Greggs, Primark, Poundland and Blue WKD if that's the most lucrative option, or a return to beer and fags companies. But by going for lowbrow sponsors there is a consequence of portraying the sport as something that has an average demographic that buys those products regularly. Again that is absolutely fine so long as you accept that you can forget about blue chip companies. There is an implication that if you target low end sponsors then you are saying your product is low end too otherwise why the association ? Most marketing people will tell you that brand perception is crucial.