You can hunt down the ITV Spots cost ppt online.
But as a guide a 30 second advertising slot during Corrie costs;
Yorkshire - £4400
Granada - £5470
London - £11490
Slots vary massively in cost of the course of a day for example on Granada at 11am you get a 30 second slot for £620, presumably one man and his dog watches in border at this time as that's only 50 quid! To go nationwide costs between £6,200 for the 11am slots up to £60,390 for the 9.30pm slot, which soon adds up if you air a few times!
Of course on top of that you've got production costs, any other fees and negotiations around the +1 channel to take into consideration.
Great initiative, can see the sense of just going Granada and Yorkshire for reasons already stated by others.
Thanks for providing these figures. This is a good initiative. It is better than having nothing - or only 1 region covered.
If the RFL have set aside money to advertise the World Cup throughout all TV regions - but especially the Greater London region where a 90000 stadium has to be filled - then all well and good.
If, on the other hand, this is all the funds at their disposal, then I'd rather have seen the World Cup promoted than to have the Super League promoted minus - in this country - only its London team.