I actually agree with the rest of your post, it was just the first line which I thought was harsh.
Maybe a bit harsh, Dave but i still stand by the rest of my post.
I spent nearly 30 years in marketing with a £M+ budget and it is not spent on a whim.
We do not know the objectives. Research may show that people attend for two seasons and lose interest or reach a certain age and stop going.
There people may be the target of the ads.
Posters just saying "it should be shown in London" are ill informed because its easy to say but they don't know what the campaign is trying to achieve.
I agree with your post above, my issue was more of a political nature - how do we insist to sponsors that we are a national sport when we limit our advertising to the M62 route?
Financially i'm sure it makes sense, but politically they could have extended this campaign to include London for a pretty reasonable price - not necessarily in the same form as the 'Northern' ads, but something could have been done.
As you say we don't know the main objective, although it was stated at the back end of last season that major focus would be on raising brand awareness, which fits in with the TV ads.