Certainly more of a gamble, however if the objective of this campaign is brand awareness (they stated this last year with extraordinaryrugby) then it isn't that much of a gamble to be fair, as you aren't necessarily linking the ads to direct sales.
Being efficient isn't always the best way in marketing, although it is naturally what most would lean towards.
You can also reach the Granada and Yorkshire regions for cheaper than TV too.
We complain when the BBC refuse to show the SL Show nationally - on what grounds do we complain about this? It seems to me that we agree with them that we are a Yorkshire and Granada region sport.
What is galling is that the BBC show Cash in the Attic or a re-run of 'Allo 'Allo instead. I could understand if they had to drop something of significance to accomodate RL but it would cost them absolutely nothing to show SLS nationally, it would even simplify their schedule and even if the bulk of the audience would be in the north I cannot imagine that they would lose viewers because the alternatives to SLS are so very dire.
The situation is somewhat different for the RFL as they would like to advertise nationally if it cost no more than to advertise solely in the Yorks and Granada regions.
Edited by John Drake, 23 January 2013 - 09:56 AM.