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Kevin Sinfield Interview in The Daily Mail


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#1 THE RED ROOSTER

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Posted 01 February 2013 - 09:01 AM

Some interesting observations
http://www.dailymail...eds-Rhinos.html
Enjoy

I am an oil trader and successful at that but, but marketing, finance, business management, human resources etc are not my strengths


 

 

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Being an outsider, it is easiest to see what is wrong with the sport. It's a fantastic sport that has been undersold and under-marketed  because people who run it probably want to keep it the way it is

 

 

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#2 EastLondonMike

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Posted 01 February 2013 - 09:12 AM

Also a piece in the sport mag this morning, though nothing really about SL, more about Sinfield.. and of course the traditional inclusion on as many RU references as possible, which i guess is impossible to avoid in that particular publication.

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#3 Dave T

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Posted 01 February 2013 - 09:34 AM

Nice read. I wish we got more of these kind of articles in major publications - we certainly do for certain other sports.

#4 JohnM

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Posted 01 February 2013 - 09:49 AM

The on-line edition of the Mail has 6.5 million unique browsers per day, 105 million unique browsers per month. I'm pretty sure this is by far the most read on-line publication by far. How many read their RL articles compared with those who read about Katie Price's breasts, I can't say, though.

#5 Futtocks

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Posted 01 February 2013 - 09:49 AM

Also a piece in the sport mag this morning, though nothing really about SL, more about Sinfield.. and of course the traditional inclusion on as many RU references as possible, which i guess is impossible to avoid in that particular publication.


Actually, on the next page after Sinfield's 2-page interview, there's a 'Six to watch' guide (kieran Dixon, Danny Brough, Jodie Broughton, Rangi Chase, Willie Manu & Kallum Watkins). Opposite is a full page advert for the Broncos/Widnes game, pushing the hashtag #backthebroncos. That's in the London edition, anyway.

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#6 Futtocks

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Posted 01 February 2013 - 09:53 AM

Some interesting observations
http://www.dailymail...eds-Rhinos.html
Enjoy


Good stuff, and in the Mail, too!

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)


#7 EastLondonMike

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Posted 01 February 2013 - 10:33 AM

actually thats true.. i forgot about that in my early morning funk!..

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#8 South Wakefield Sharks

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Posted 02 February 2013 - 12:08 AM

Good article. Sir Kev's profile has really taken a step up since he became capt of England. There are a number of players now that people outside the sport may be aware of, such as Sir Kev, Sam and Ryan Hall.

Younger players coming in to the game can look at them and see that if they reach the top, the can be on the telly, or in the papers, which seems to be important to people these days.

#9 Padge

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Posted 02 February 2013 - 12:36 AM

Good article. Sir Kev's profile has really taken a step up since he became capt of England. There are a number of players now that people outside the sport may be aware of, such as Sir Kev, Sam and Ryan Hall.

Younger players coming in to the game can look at them and see that if they reach the top, the can be on the telly, or in the papers, which seems to be important to people these days.


There seems to be a new focus from Red Hall regarding the media, don't try and promote the competition itself, promote the personalities, they then promote the competition naturally.

Of course Sinfield, Tomkins etc once set up for this 'face of the game' type profile/exposure will attract the seedier side of journalism out to discredit them.

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#10 Harrigan

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Posted 02 February 2013 - 02:39 AM

The video weirded me out a bit. It was like some strange POV dating ad :D

rhinosbulldogs_zps04cf7e0a.jpg