Good article. Remember the gut who picketed the Telegraph last year about lack of rugby league coverage? They listened and seem to have responded.
The coverage began to increase before th picket began. It was interesting at the start of the last season there was more coverage but I suspect that the DT were disappointed with the interest shown in RL stories. Coverage seemed to become erratic about mid-season then improve again. There is still not much rugby league analysis and comment appearing in the DT that probably comes down to market forces more than anything else.
Don't know if it's just me, but there does seem to have been an increase in national exposure this year in the run up to the launch of the new season (and not just George Riley's infamous Inside Out!)
The RFL appear to have been more proactive in putting out press releases even for stories that not say much and generally been more media/press friendly. The world cup has helped in that it has created a bunch of extra stories that have potential general interest.