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Rugby League World - April 2014
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Sponsorship Idea


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11 replies to this topic

#1 MrPosh

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Posted 05 February 2013 - 09:08 PM

OK, so it looks like we're not going to have a main competition sponsor this year and if we are, I think it will probably be on the cheap. From what I understand, that's not the biggest problem in the world as the other sponsors are seemingly bringing in a decent wedge.

So, why don't we try to partner with a nationally recognised charity and give them the title sponsorship? The knock on effect would be magnificent in terms of publicity and would potentially bring us to a new audience.

How about The Macmillan Super League or The Help for Heroes Super League? There are a lot of possibilities (although I think it would need to be a nationally recognised charity and not a local one or a RL specific one).

To all intents and purposes it would cost us very little and I think it would go some way to restoring the 'value' of the sponsorship brand ready for next year.
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#2 bobbruce

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Posted 05 February 2013 - 09:09 PM

Absolutely sounds like a great idea

#3 tonyXIII

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Posted 05 February 2013 - 09:26 PM

In the absence of a paying sponsor, this would be a brilliant idea. Macmillan would be good. Save the Children? Cancer Research UK might link in with Steve Prescott's work? Muscular Dystrophy would tie in with Joining Jack? Must be a major, national charity, though, to get the publicity instead of the money. (That sounds cynical but isn't meant to be)

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#4 scrape_goose

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Posted 05 February 2013 - 10:00 PM

And the deal will of course involve Super League and clubs giving generously to said charity.

#5 hindle xiii

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Posted 05 February 2013 - 10:06 PM

Smashing idea.

2826856.jpg?type=articleLandscape

 

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#6 Johnoco

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Posted 05 February 2013 - 10:22 PM

A good idea but I'm not convinced we will go through the season without a sponsor. And even if we do, it is a sign we aren't quite bust yet.

#7 Johnoco

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Posted 06 February 2013 - 09:21 AM

And you know all this because........?

#8 brooza

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Posted 06 February 2013 - 09:47 AM

And you know all this because........?

FACTS

St Albans Centurions 1st Team Manager. Former Medway Dragons Wheelchair RL player.

 

Leeds Rhinos and St Albans Centurions fan. Also follow (to a lesser extent) Catalans Dragons, London Broncos, South Sydney Rabbitohs, Jacksonville Axemen, Vrchlabi Mad Squirrels, København Black Swans, Red Star Belgrade, Dragones de la Sierra and North Hertfordshire Crusaders.
 
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#9 foozler

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Posted 06 February 2013 - 10:03 AM

RL sponsorship 5/6 years ago was running at around £ 2.9 Million in total and with the RFL seemingly re-branding the sport to C/D and E demographics this is hardly going to increase by much.

CM


And of that £2.9m, how much was from Carnegie?

#10 roughyedspud

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Posted 06 February 2013 - 10:07 AM

OK, so it looks like we're not going to have a main competition sponsor this year and if we are, I think it will probably be on the cheap. From what I understand, that's not the biggest problem in the world as the other sponsors are seemingly bringing in a decent wedge.

So, why don't we try to partner with a nationally recognised charity and give them the title sponsorship? The knock on effect would be magnificent in terms of publicity and would potentially bring us to a new audience.

How about The Macmillan Super League or The Help for Heroes Super League? There are a lot of possibilities (although I think it would need to be a nationally recognised charity and not a local one or a RL specific one).

To all intents and purposes it would cost us very little and I think it would go some way to restoring the 'value' of the sponsorship brand ready for next year.


fantastic idea!!!!!!!!!!!!!!

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#11 Derwent

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Posted 06 February 2013 - 10:21 AM

Championship will have a new sponsor today - a 'fizzy and fruity' product apparently
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#12 Johnoco

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Posted 06 February 2013 - 01:53 PM

And today its Brut £1M, Foxy Bingo £2M Kingsford Press £500K, various other £1M.

I can't back these figures up, but so what?




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