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Sponsorship Idea


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#1 MrPosh

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Posted 05 February 2013 - 09:08 PM

OK, so it looks like we're not going to have a main competition sponsor this year and if we are, I think it will probably be on the cheap. From what I understand, that's not the biggest problem in the world as the other sponsors are seemingly bringing in a decent wedge.

So, why don't we try to partner with a nationally recognised charity and give them the title sponsorship? The knock on effect would be magnificent in terms of publicity and would potentially bring us to a new audience.

How about The Macmillan Super League or The Help for Heroes Super League? There are a lot of possibilities (although I think it would need to be a nationally recognised charity and not a local one or a RL specific one).

To all intents and purposes it would cost us very little and I think it would go some way to restoring the 'value' of the sponsorship brand ready for next year.
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#2 bobbruce

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Posted 05 February 2013 - 09:09 PM

Absolutely sounds like a great idea

#3 tonyXIII

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Posted 05 February 2013 - 09:26 PM

In the absence of a paying sponsor, this would be a brilliant idea. Macmillan would be good. Save the Children? Cancer Research UK might link in with Steve Prescott's work? Muscular Dystrophy would tie in with Joining Jack? Must be a major, national charity, though, to get the publicity instead of the money. (That sounds cynical but isn't meant to be)

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#4 scrape_goose

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Posted 05 February 2013 - 10:00 PM

And the deal will of course involve Super League and clubs giving generously to said charity.

#5 hindle xiii

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Posted 05 February 2013 - 10:06 PM

Smashing idea.

#6 Johnoco

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Posted 05 February 2013 - 10:22 PM

A good idea but I'm not convinced we will go through the season without a sponsor. And even if we do, it is a sign we aren't quite bust yet.
Then wisdom says: cherish your days, worry only lets your time slip away
Push away the thief trying to steal your gift, the fighter is the one whose feet are swift.

#7 CANETMAN

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Posted 06 February 2013 - 05:47 AM

Problem is there is NO decent wedge coming in total amount of RL sponsorship at the moment with ALL the partners (Including Tetleys) is only just over £ 1 Million pounds and the clubs have had to give up around £ 400K of perimeter advertising that they could have sold elsewhere to find space for the likes of FOXY BINGO/BRUT/TETLEYS etc.

RL sponsorship 5/6 years ago was running at around £ 2.9 Million in total and with the RFL seemingly re-branding the sport to C/D and E demographics this is hardly going to increase by much.

CM

Edited by CANETMAN, 06 February 2013 - 05:48 AM.


#8 Johnoco

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Posted 06 February 2013 - 09:21 AM

And you know all this because........?
Then wisdom says: cherish your days, worry only lets your time slip away
Push away the thief trying to steal your gift, the fighter is the one whose feet are swift.

#9 brooza

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Posted 06 February 2013 - 09:47 AM

And you know all this because........?

FACTS
Medway Dragons Wheelchair RL player. Leeds Rhinos, St Albans Centurions and North Hertfordshire Crusaders fan. Also follow (to a lesser extent) Catalans Dragons, London Broncos, South Sydney Rabbitohs, Jacksonville Axemen, Vrchlabi Mad Squirrels, København Black Swans and Featherstone Rovers

#10 foozler

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Posted 06 February 2013 - 10:03 AM

RL sponsorship 5/6 years ago was running at around £ 2.9 Million in total and with the RFL seemingly re-branding the sport to C/D and E demographics this is hardly going to increase by much.

CM


And of that £2.9m, how much was from Carnegie?

#11 roughyedspud

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Posted 06 February 2013 - 10:07 AM

OK, so it looks like we're not going to have a main competition sponsor this year and if we are, I think it will probably be on the cheap. From what I understand, that's not the biggest problem in the world as the other sponsors are seemingly bringing in a decent wedge.

So, why don't we try to partner with a nationally recognised charity and give them the title sponsorship? The knock on effect would be magnificent in terms of publicity and would potentially bring us to a new audience.

How about The Macmillan Super League or The Help for Heroes Super League? There are a lot of possibilities (although I think it would need to be a nationally recognised charity and not a local one or a RL specific one).

To all intents and purposes it would cost us very little and I think it would go some way to restoring the 'value' of the sponsorship brand ready for next year.


fantastic idea!!!!!!!!!!!!!!

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the 8TH most successful team in british RL


#12 Derwent

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Posted 06 February 2013 - 10:21 AM

Championship will have a new sponsor today - a 'fizzy and fruity' product apparently
Super Clarty Git Amang It Dip Fer Dippin Owt In

#13 CANETMAN

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Posted 06 February 2013 - 01:23 PM

And of that £2.9m, how much was from Carnegie?

Pre themPOWERGEN £ 1M ENGAGE £ 1M GILLETTE £ 400000.00 LHF HEALTHCARE £ 75000.00 WILLIAM HILL £ 60000.00 NESTLE £ 60000.00 INBEV £ 60000.00+ Income (Perimeter/programme from WCC/CC Semi-Finals and Final/SL Final/Internationals CMPS/The above refers to CASH and not contra

Edited by CANETMAN, 06 February 2013 - 01:24 PM.


#14 Johnoco

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Posted 06 February 2013 - 01:53 PM

And today its Brut £1M, Foxy Bingo £2M Kingsford Press £500K, various other £1M.

I can't back these figures up, but so what?
Then wisdom says: cherish your days, worry only lets your time slip away
Push away the thief trying to steal your gift, the fighter is the one whose feet are swift.




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