I read those quotes as saying that another team in SL would help Team France. Not help the commercial development of the game or to increase awareness of SL in non-traditional areas. By which I mean areas where there are not already clubs.
There are clubs everywhere in this country nearly. Does that mean they are all traditional areas?
Expanding the professional game properly requires going into areas that have clubs ready to step up, not just making up new clubs and hoping they grow into something.
It's pretty obvious that awareness would increase if there is a club there. It doesn't need to be mentioned.
Commercial development has been mentioned in other press releases in the past.
I agree that having a stronger Team France would help the game overall by creating better international competitions. However, it seems like a bloody long game to play. Would it not be better to have French feeder clubs to the current SL teams, with salary cap exemptions (for example) for French players? If simply creating a better Team France is the goal.
No. Young French players may not want to move away from their families to a completely different culture and language. It's a huge barrier and one that could see tonnes of players missed out on or lost to the game. It would be far far simpler to just have a team in the area they're from that they can play for! We need to be breaking down barriers to participation, not creating them!
I think the minimum thing that is required is a clear vision as to why we want French clubs in!
We want French clubs in to:
Improve the French national team, which will improve the international game.
To open up new areas to produce players, which will in time increase the quality of the league.
To open up new areas for revenue, whether that be from paying spectators, sponsors, media.