I know it won't happen and I know it's completely against the grain but the BBC should recognise that Rugby Leagues World Cup offers them a huge opportunity.
ITV grasped the nettle with Rugby Unions World Cup and they've watched that property grow into one of the Worlds largest sporting events. Rugby League has more challenges and is starting from a little further back but if the BBC and the IRLF get their act together then the RLWC could follow a similar trajectory as its RU counterpart. If its half as successful in 20 years time then everyone concerned will have benefited hugely, its going to take a lot of faith and a commitment to a long term vision but it's very doable and while innovation will be needed theres no need to reinvent the wheel.
Let's hope the BBC's coverage of the World Cup is better than ITV's coverage of RU's WC.