Last ditch effort i bet they were on their hands and knees lets be frank here the average viewing figures for the NRL matches on Premier a couple of years ago were around 6000,i would doubt if they were more than double that now in my estimation we are looking at a maximum of around 20000 for RLWC matches which just about puts us on par with netball (In fact its half of that:((((
No matter how much spin is put on it this deal is a disaster FULL STOP
Considering one of the main aims for this tournament is to raise awareness of the sport then I'm inclined to agree with you.
The one thing that is giving me hope is that the number of exclusive games Premier has is open to change, so I hope the BBC pick up a handful of other games. I could live with secondary rights on a lesser channel if the BBC had 10-15 games live and extensive highlights programmes.
At the moment, the BBC hasn't really bought into the World Cup, they've bought into the England RL team.