fosters would be as good as any. Sold the length and breadth of the country unlike tetleys, but yes that is a great shout. I was thinking about the earlier comment as well and how pubs receive free flags to put up in their pubs, promotional hats, balls etc. While there may not be budget for that, certainly beer mats and posters would be a start.
Be interesting to know how experienced advertisers would think about promoting the world cup coverage