From 2009-11, Super League was shown on FTA TV in Oz. It was awful. Channel 9 (the NRL FTA broadcaster) showed the games at 1am on a Tuesday, which nobody bothered to watch as they know the result from 4 days before.
The current SL broadcast deal in Australia (with Eurosport) is the best deal SL has had in Australia since I started following it. All games are either live or no more than an hour delayed (which makes little difference for a 6:00am kickoff). They also replay the games numerous times during the week.
Channel Nine did not give it much of a go, there was some fanfare when it was announced in the UK, and it fizzled away in a hurry, they kept moving it around or just not showing it some Sundays. Then as you say it went to the middle of the night then vanished without a mention.
Pay TV is going backwards at a great rate of knots with all of the new free view channels, the deals they are offering looks like desperation. I have had Foxtel in the past and its not worth the money for me, I don't watch that much TV to warrant the cost.
I would like to see it on ONE, it would get more viewers.
Plenty of overseas sport is shown on free TV in Oz either as a highlights package or regular season games.