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Extraordinary England captain Kevin Sinfield is ‘The General’

Enland RL media release

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#1 League Express

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Posted 23 April 2013 - 01:08 PM

#EnglandRL

 

England Rugby League captain Kevin Sinfield has today been unveiled as the new ‘Rugby League of The Extraordinary’ character ‘The General.’

 

The announcement, on St George’s Day, is part of the launch of the new England Rugby League website, www.englandrl.co.uk.

The new website is being launched with a special film about Kevin Sinfield, which sees ‘The General’ re-visit his first club Waterhead, who he joined at seven years of age.

 

The film includes contributions from England coach Steve McNamara and Sinfield’s England and Leeds Rhinos team-mates. It also includes a contribution from TV presenter Clare Balding and an insight into his extraordinary kicking ability as he gives a lesson in technique to England colleague Jamie Jones-Buchanan.

 

Kevin Sinfield will lead England in their only match this summer against the Exiles at The Halliwell Jones Stadium, Warrington on Friday June 14 (8.00pm). The International Origin Match is a crucial part of England’s preparations for this autumn’s World Cup and the launch of the new England website includes a special limited ticket promotion for the fixture which sees everyone who purchases an adult ticket get a free England supporters shirt.

 

The film of ‘The General’ and the Exiles special ticket offer can be seen on the new England website www.englandrl.co.uk

 

‘The Rugby League of the Extraordinary’ was created to celebrate the amazing feats and human endeavours in the sport of Rugby League. The campaign continues to be focused on increasing awareness of the strengths of the sport and helping to engage a broader audience for the Super League and the forthcoming Rugby League World Cup 2013 (RLWC2013).

 

This Friday – April 26 – marks six months to go until October 26 when RLWC2013 kicks off at The Millennium Stadium in Cardiff. The opening ceremony will be followed by a double header of England v Australia and Wales v Italy.

 

England RL Media Team


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#2 Wiltshire Rhino

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Posted 23 April 2013 - 01:14 PM

Good marketing! Well done the RFL!

*now awaiting the moaners
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#3 tw15

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Posted 23 April 2013 - 01:15 PM

Really, really good job.



#4 hindle xiii

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Posted 23 April 2013 - 01:48 PM

Good marketing! Well done the RFL!

*now awaiting the moaners

General: adjective.

 

commonplace, everyday, familiar, humdrum, normal, ordinary, regular...

 

:P


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#5 Dave T

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Posted 23 April 2013 - 02:32 PM

As I said on the other thread, the theme works really well, looks very nice.

 

I like seeing a consistent theme being used, but with a fresh approach for every event.



#6 Rob

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Posted 23 April 2013 - 03:07 PM

That is a great trailer....November 30th...can't wait.



#7 Wellsy4HullFC

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Posted 23 April 2013 - 03:59 PM

So he'll definitely be playing then!
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#8 Roy Boy

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Posted 23 April 2013 - 06:35 PM

Hope he isn't modelled on any 1st World War Generals!

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#9 goldcoaster

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Posted 23 April 2013 - 06:56 PM

Hope he isn't modelled on any 1st World War Generals!
Lions led by donkeys! :-\


Like General Melchett :)
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#10 MOT

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Posted 24 April 2013 - 08:44 AM

As I said on the other thread, the theme works really well, looks very nice.

 

I like seeing a consistent theme being used, but with a fresh approach for every event.

+1 Seemingly much more focused marketing this year



#11 hindle xiii

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Posted 24 April 2013 - 09:00 AM

Random tangent but one of my favourite things from my early SL watching ('97) was a Super League Merlin* sticker book, while these are old hat it'd be good to have something kids can nag their parents for in the lead up to the WC.

 

(* I thought it was Panini actually)


On Odsal Top baht 'at.


#12 John Rhino

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Posted 24 April 2013 - 12:28 PM

Good to see they are sticking with Rugby League of the extraordinary rather than chuck it away after one outing. Nice idea and it has legs.

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#13 Futtocks

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Posted 24 April 2013 - 12:39 PM


Good to see they are sticking with Rugby League of the extraordinary rather than chuck it away after one outing. Nice idea and it has legs.


Yes indeed; let's hope it can be developed and grow a bigger and bigger brand identity for the game as a whole.

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)


#14 Wellsy4HullFC

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Posted 24 April 2013 - 03:09 PM

Random tangent but one of my favourite things from my early SL watching ('97) was a Super League Merlin* sticker book, while these are old hat it'd be good to have something kids can nag their parents for in the lead up to the WC.

(* I thought it was Panini actually)

Something they should definitely be doing. Match Attacks cards are like currency in the school I work in! As are Moshi Monsters cards. This sort of thing would really get kids interested in our sports stars.
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#15 brooza

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Posted 24 April 2013 - 03:13 PM

Something they should definitely be doing. Match Attacks cards are like currency in the school I work in! As are Moshi Monsters cards. This sort of thing would really get kids interested in our sports stars.

The Rhinos are doing something like that this year. I have a Sinfield and a BJB sticker :D


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