The Broncos have nothing to fear from Saracens - possibly the only team in the top division of either code to haemorrhage more money than them on annual basis.
A post I would expect from an ex- Harlequins RU Season ticket Holder.
Saracens though ilustrate my point, through having Allianz Park the club aims to break even within 3 years. How is this so through the concept of scarcity. When Saracens played in Watford in a 17,000 seat stadium crowds averaged 6-7,000 and were going down for a winning side. Having moved to the 10,000 Allianz Park the club sells out each home match.
If you play at a ground which has a large capacity there is never a problem in getting a ticket so you do not have to buy in advance to secure your seat. This applies just as much to London Broncos as it did for Saracens and also to other Rugby League clubs whose attendances are always derided on this board. With a 15,000 capacity Stoop you may intend to come to the game but since you do not need to buy in advance you end up as being a walk-up. Between the time you decide to go and matchday there are lots of things that could happen, Domestic issues, the weather, Club form and the fact you may just not feel like it so you may end up not going- which costs the club. Last night the majority of crowd turned up about 10 mins before the start.
Now with a 6,000 capacity stadium if you cannot sell out for the visit of Wigan or Leeds there really is no hope. But since you have brought Saracens into it, It would be a good idea for Gus Mackay to have a chat with Saracens CEO Edward Griffiths to see if he could pick up some ideas. as someone who is involved with other sports as well as RL I feel this is something that Rugby League does not do i.e. see what someone else is doing, do your research ,and see if it would work for you. It's no good the likes of Jon Wilkin lamenting the poor marketing of the sport you have to get out there and seek out examples of best practice which is something this insular sport is not good at.
Are the majority of the Bronco's fan base in West London?..
No, though at the time of the original move to the Stoop back in 1997, it was said London Broncos were a West London Club purely on the basis that the ancestor of the club was Fulham RLFC. Unlkike other Rugby League teams, London Broncos is a regional club that I know has fans in Bournemouth, Wolverhampton, Swindon, Hampshire, Kent, Buckinghamshire and even the marshlands of Essex. That's why the club's fans overwhelmingly approved of 3.00pm on a Saturday as matchday in an online poll in 2006 and why Friday nights don't work - I got back home at 23:50 last night BTW
I do not agree with it but the conventional wisdom is that a 5 to 7,000 average is needed for a SL club to be financially stable. This could not be achieved in s stadium as small as this ?
If the Broncos do this and suceed, i don;t ever want to hear about Featherstone, Leigh, Halifax or anybody else not being able to generate gates big enough to survive in SL. I hope the Broncos do suceed in this small stadium to put those objections to rest.
Everyone in the game seems to agree that money is tight, everyone wants to bring back meaningful P&R by bridging the gap between part-time and full time clubs but few advocate the logical answer of lowering the salary cap and more evenly distributing TV funding but that would be a different thread.
For the Broncos to be a success it need to be a club that cuts it's cloth according to it's keep and a club that can create the marketing nirvana of having demand for tickets oustripping the available capacity. With a smaller stadium this is achievable.
When this situation arises two things happen either separately or together, First as with Warrington's ground capacity is extended and secondly ticket prices rise. London would generate more money that a similar sized club in the North should this be achieved and would attract investment as losses would be kept to a minimum.
You would argue that championship clubs have stagated because of no chance of promotion. i would argue London and Salford, two strategically important clubs have both stagnated during the franchise era because they have bounced along the bottom of the franchised league with dwindling support in a big stadium. So P&R I am all for it.