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Super League succeeding as a TV sport


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#21 1976PMJwires

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Posted 17 May 2013 - 04:36 PM

19% increase and no main sponsor...... Come play offs someone will come forward with an offer



Our game will become a 4 week season


The RFL should hang their head in shame.

#22 The Parksider

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Posted 17 May 2013 - 04:40 PM

I attended a conference yesterday (Thursday) at Headingley on the subject of 'Effective Commercial Partnerships.' in both codes of rugby.
 
One of the speakers was John Stainer, of the Repucom company, which undertakes market research, media evaluation and analyses market intelligence from 20 offices dotted around the world.
 
He made an interesting comparison of Super League's TV audience with those of the RBS Six Nations and the Aviva Premiership.
 
He pointed out that in the most recent complete seasons, the Six Nations audience had increased by 7%, the Aviva Premiership by 4%, but Super League's audience had increased by 19%.
 
Not only that, but his company had done major surveys of the audience for the two codes of rugby, and found that Rugby League supporters are particularly keen to embrace new products and, more importantly, are naturally inclined to buy the products of any sponsor that comes on board to back Rugby League.
 
He also found that the wider public associates qualities with Rugby League that are almost wholly positive - ranging from teamwork, discipline, toughness, athleticism and so on. The public impression of Rugby League is generally much more positive than it is of football, for example.

Yes Superleague is very impressive, attracts a £90,000,000 TV contract and a pro rata big audience.

So the argument goes put every resource you possibly can into Superleague, and concentrate wholly on developing Superleague into a vibrant competition.

I've been told today Superleague is "boring"!!

#23 Gav Wilson

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Posted 17 May 2013 - 04:40 PM

19% increase and no main sponsor...... Come play offs someone will come forward with an offer



Our game will become a 4 week season


The RFL should hang their head in shame.

 

Should they hang their head in shame for the 19% increase too? Or because that is a positive is it nothing to do with them?


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#24 Dave T

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Posted 17 May 2013 - 04:41 PM

I'm of the opinion that there is huge competition among sports to attract sponsors. The RFL and its agents have to worke hard and smart to attract them. It has to sell itself...no one is going to do it for them.

but dont agencies do much of the work, certainly for things like tv deals - usually the same company that gets much more for other sports.
Ive no doubts that RL could stremgthen its sales arm, but are the potential benefits out there for rl to make this worthwhile? Id like to think so - but surely if it was so obvious the clubs could just give £2m per year to get some talented sales staff in and the benefits would dwarf this amount?
I just dont think its as simple as people think.
Some sports are pushing against open doors, I genuinely dont think RL is one of them.

#25 RSN

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Posted 17 May 2013 - 04:47 PM

Wait isn't the game dying and a shambles?

#26 1976PMJwires

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Posted 17 May 2013 - 04:49 PM

Should they hang their head in shame for the 19% increase too? Or because that is a positive is it nothing to do with them?


Sky for me, back chat, Monday nights live and all the tries on a Sunday night on SSN at 9.30 ... Extra exposure and plenty of adverts on all the channels

So why no title sponsor???

#27 Gav Wilson

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Posted 17 May 2013 - 04:53 PM

Sky for me, back chat, Monday nights live and all the tries on a Sunday night on SSN at 9.30 ... Extra exposure and plenty of adverts on all the channels

So why no title sponsor???

 

I agree a title sponsor would be nice, but I don't think they should hang their heads in shame.


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#28 deluded pom?

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Posted 17 May 2013 - 05:18 PM

I am certain Kingstone Press Cider Sales are doing well in our area.

Is it available in the north?


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#29 1976PMJwires

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Posted 17 May 2013 - 05:51 PM

I agree a title sponsor would be nice, but I don't think they should hang their heads in shame.

Gav, you have more to do with rugby league than me, I get involved and talk to various people at my club, but I speak from my heart.


In rugby league we have a fantastic product, from the kids on the school pitches, the amateur's on the park pitches and then the structures we have in place for the semi pros and the pros.


All levels of the game require sponsors and sponsorships to be able to survive, what I struggle with is the fact the top table hasn't got a main sponsor, just various associate sponsors....... So why do I worry???


If we don't have a title sponsor, how long will sponsors like the emirates, the co op or even the halliwell jones BMW dealership want to continue sponsoring our clubs??


We need blue chip companies to come on board and enjoy our sport..... Bringing in new sponsors along the way.


Super league is very marketable, priced for working families, no trouble, friendly, enjoyable and a product at all levels that works.


Ant eluded the ther day if Leeds and Wigan continue to dominate, how long before other clubs consider union.......... I understand his viewpoint on this, would be the end of my life if Warrington decided on this action to continue as a profitable business ... Heavn forbid or over my dead body

Edited by 1976PMJwires, 17 May 2013 - 05:55 PM.


#30 hindle xiii

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Posted 17 May 2013 - 06:11 PM

Does anyone else feel the title of the thread is a little wrong? Perhaps I'm being over pedantic. SL is the comp, RL is the sport.


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#31 THE RED ROOSTER

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Posted 17 May 2013 - 06:21 PM

Does anyone else feel the title of the thread is a little wrong? Perhaps I'm being over pedantic. SL is the comp, RL is the sport.

 

The title thread is accurate, because whilst SKY's viewership may have increased by 19% we are told. The Championship and NRL coverage on Premier Sports along with a large chuck of world cup games are low profile to say the least so Super League is doing OK but perhaps Rugby League less so.


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#32 jpmc

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Posted 17 May 2013 - 08:31 PM

I attended a conference yesterday (Thursday) at Headingley on the subject of 'Effective Commercial Partnerships.' in both codes of rugby.
 
One of the speakers was John Stainer, of the Repucom company, which undertakes market research, media evaluation and analyses market intelligence from 20 offices dotted around the world.
 
He made an interesting comparison of Super League's TV audience with those of the RBS Six Nations and the Aviva Premiership.
 
He pointed out that in the most recent complete seasons, the Six Nations audience had increased by 7%, the Aviva Premiership by 4%, but Super League's audience had increased by 19%.
 
Not only that, but his company had done major surveys of the audience for the two codes of rugby, and found that Rugby League supporters are particularly keen to embrace new products and, more importantly, are naturally inclined to buy the products of any sponsor that comes on board to back Rugby League.
 
He also found that the wider public associates qualities with Rugby League that are almost wholly positive - ranging from teamwork, discipline, toughness, athleticism and so on. The public impression of Rugby League is generally much more positive than it is of football, for example.
 
So it looks as though Rugby League is a sponsor's dream.
 
It prompted me to ask the obvious question of why, if all that is true, Rugby League appears to perform so badly commercially.
 
"Rugby League undersells itself," was his rather simple answer.
 
But it does make you think!
 
There will be more in Rugby League Express on Monday.

It prompts me to ask the question why does 'sky' under value superleague europe ltd so much

#33 ckn

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Posted 17 May 2013 - 08:41 PM

I think the problem is demographics.  There was an excellent thread on the cross-code forum a few years ago that I can't find that had links showing RU clubs deliberately highlighting their ABC1 spectator demographics while RL deliberately highlights its working class spectators.  You get far more advertising income for your ABC1 punter than your C2DE punter.

 

Not that I think RL should change its demographic in the slightest but you're not going to get the same companies interested in the game as RU.  Unfortunately, the big, cash-rich companies that would jump at the chance to sponsor a working class RL are ones that a lot of people consider morally challenged such as betting companies and the payday loan sharks.


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#34 Lobbygobbler

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Posted 17 May 2013 - 08:50 PM

Bloomin 'eck! What an excellent piece of fact and evidence based information!

Anyone know which company the RFL uses to get sponsorship contracts?

Makes me think that there is maybe some merit in the idea to have an SL1 and SL2: extending the SL brand and culture might well be a good thing....and if there is to be P and R it has to be done through licencing.


Bloomin eck John - almost choked on my wine at the last para! Cant believe we agree!

#35 Johnoco

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Posted 17 May 2013 - 09:03 PM

Look at the companies involved in the RU Lions...HSBC, Microsoft, etc

RL can't get anything like that.

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#36 jpmc

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Posted 17 May 2013 - 09:41 PM

I think the problem is demographics.  There was an excellent thread on the cross-code forum a few years ago that I can't find that had links showing RU clubs deliberately highlighting their ABC1 spectator demographics while RL deliberately highlights its working class spectators.  You get far more advertising income for your ABC1 punter than your C2DE punter.
 
Not that I think RL should change its demographic in the slightest but you're not going to get the same companies interested in the game as RU.  Unfortunately, the big, cash-rich companies that would jump at the chance to sponsor a working class RL are ones that a lot of people consider morally challenged such as betting companies and the payday loan sharks.

Do you think the TV money would be a lot higher if there was a 14 club sl league with coventry,bristol and gloucester in it instead of HKR,Bradford and Castleford for instance ?

#37 The Parksider

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Posted 17 May 2013 - 09:48 PM

It prompts me to ask the question why does 'sky' under value superleague europe ltd so much

Value is what you can get for a product.

It's basically supply and demand.

If our game has a product that would be in the greatest demand it has to be tonight's SL game for example.

Wire.v.Hull, intense game, superstars on the pitch, exciting stuff.

But in terms of demand only SKY want our game.

So they can get a fantastic superior product at cut price.

We can either strive to make our best product even better so we may create more demand, or we can water the whole thing down and mess it up.

Peter Gentle and Tony Smith seem to get it.....

#38 jpmc

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Posted 17 May 2013 - 10:01 PM

Value is what you can get for a product.

It's basically supply and demand.

If our game has a product that would be in the greatest demand it has to be tonight's SL game for example.

Wire.v.Hull, intense game, superstars on the pitch, exciting stuff.

But in terms of demand only SKY want our game.

So they can get a fantastic superior product at cut price.

We can either strive to make our best product even better so we may create more demand, or we can water the whole thing down and mess it up.

Peter Gentle and Tony Smith seem to get it.....



The problem is, our best product is the game itself and yet we seem to have forgone that in an attempt to rush through the expantion of the game to the point, we've damaged the sport in its strongest areas


Edited by jpmc, 17 May 2013 - 10:01 PM.


#39 ckn

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Posted 17 May 2013 - 10:06 PM

Do you think the TV money would be a lot higher if there was a 14 club sl league with coventry,bristol and gloucester in it instead of HKR,Bradford and Castleford for instance ?

No, not in the slightest.  London, even with the Harlequins brand, didn't get the big bucks flowing in.  Why on earth would you lose core and proven clubs for those that, to be polite, aren't.  10 guaranteed punters in Hull, Bradford or Castleford are worth 100 potential punters in those other places.  Also, what's so special about Coventry, Bristol and Gloucester that would bring in money?


Arguing with the forum trolls is like playing chess with a pigeon.  No matter how good you are, the bird will **** on the board and strut around like it won anyway


#40 The Parksider

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Posted 17 May 2013 - 10:07 PM

The problem is, our best product is the game itself

The game itself has no value as a product.

Professional Rugby League is what attracts £90,000,000 from SKY and more money and respect from the BBC.




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