It ain't exactly "media friendly" is it though?
We're trying to attract money into the sport, we want greater funding and then we go and encourage brawling? It isn't exactly going to make the sponsors come running to be associated with the game is it? And by that I mean the high end sponsors with the megabucks.
I know a lot of people quite like seeing a scrap on the street on a Saturday night but the police try to ruin the biff, maybe it's the same demographic who want the biff back in rugby.
As someone mentioned earlier, a bit of handbags from two big guys generally ends up as a penalty and nothing more, that's fine as an occasional thing. It's when they start swinging properly it starts to put people off or when the ball seems to be a sideshow to the scrapping.
A lot of people have made the commenting that when you get big guys in a physical games that a bit of fighting is inevitable, I disagree with this assessment. The best players are those that can control their agression and use it as a tool, a fight is a sign that the control is no longer there. Playing Union (I'm too fat and slow to play league and live in London), I've had people try and start on me and I just smirk and ignore it (then make sure the next legal hit I put on them is full forced) and it riles them up no end, eventually they'll then do something stupid and give us penalties galore and/or go for a 10 minute sit down. I'd far rather have a player who can stop the red mist descending than one that gets into endless biff.