Look at the facts:
2001: one-off game at Headingley; 10,253 crowd; Lancashire win 36-24
2002: Two game series; first game at Wigan won by Lancs 22-18 - 10,000 crowd. Game two in Leeds; Lancs win 36-18 - 9283 crowd
By 2003 the fixture was relegated to a midweek slot at Odsal (which hardly has a recent history of successfully hosting rep games etc) - Yorkshire win 56-6 in front of 8258 supporters.
The thing to remember about this event is that it was woefully underpromoted by the RFL (the only thing they got right was the kits) who seemed almost embarrassed to admit that the game's powerbase is in the industrial north.
If they'd have spoken to the players, many of whom had been playing against each other in these inter county games since their junior days, built up the hype/rivalry (not hard!) and made sure there was a clear and visible route to the Test team then they could've had a success on their hands.
Basically, they buggered the whole thing up and then lost their nerve and I can see them doing the same thing soon with the Exiles.
Edited by Pottsy, 15 June 2013 - 08:36 AM.