It would require a fundamental change in the way the media choose to portray the game. What we get is a cocktail of contempt, deliberate dishonesty, condescension or just being ignored altogether. Not even the most rabid keyboard warrior can blame the RFL for not being able to turn that around. Actually, come to think of it, they probably would.
Absolutely agree. Even if this year's rugby World Cup is a success, I'm half expecting something along the lines of Martin Samuel's hatchet job from the last World Cup here - "and now for a sport no-one cares about - rugby league".