People bought agadoo because they liked it.
But if they hadn't heard it, it would be unlikely.
Not sure why some people are playing it down, regional or not, last night was a brilliant sports event. The sort that any business should be proud to stand with and say 'look at this game, it stands for what we stand for. ..blah blah'
Nobody is playing last night down, the simple fact is though, that sponsors don't flock to the most entertaining sports, they flock to the sports that provide them with exposure, prestige and something that allows them to entertain clients.
Would Microsoft get anything at all from sponsoring the Super League? I doubt it.
Being a regional sport away from the capital cities is a major issue for us sponsorship wise (in my opinion).
The kind of partners we will get most from are the likes of engage, or other modest sized businesses who perhaps want to directly increase sales. I could absolutely see the company I work for getting benefits from sponsoring SL for I assume a relatively small amount. Rugby League's customers buy insurance, credit cards, take loans etc. we drink coffee, beer, eat out and so on.
Getting sponsors in on prestige and exposure is unlikely, but I do think we have a receptive market for companies to 'sell' to, and it is no coincidence that the sponsors we do have on board are the likes of Heinz, Irn Bru, Foxy, Brut etc.