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Rugby League World Issue 402

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British Lions fans watching State Of Origin


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#1 statties

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Posted 03 July 2013 - 08:34 PM

Considering that for the first time in twelve years or ever, the tens of thousands British (and predominantly southerners I guess) traveling to watch the lions have seen RU media attention dwarfed by RL.

SOO is inescapable right now in NSW and QLD. Undoubtably many of these fans were watching games 1 and 2 and possibly around to watch the third.

If we do consider there are a few southerners amongst them, what would you do to market the Broncos to supporters that may well have gained a new found respect for RL?

Would it make a difference if they keep getting belted by cricket scores?

#2 The Daddy_merged

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Posted 03 July 2013 - 08:57 PM

Problem is the Broncos through poor management devalues the sport down south, the club needs taking over and run like a robust, progressive sporting entity.
And you can't do that on a shoestring as is the case currently. The average sports fan is not stupid and can smell an inferior version of RL, hence the attendances.

#3 Bomballey

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Posted 03 July 2013 - 09:00 PM

Considering that for the first time in twelve years or ever, the tens of thousands British (and predominantly southerners I guess) traveling to watch the lions have seen RU media attention dwarfed by RL.

SOO is inescapable right now in NSW and QLD. Undoubtably many of these fans were watching games 1 and 2 and possibly around to watch the third.

If we do consider there are a few southerners amongst them, what would you do to market the Broncos to supporters that may well have gained a new found respect for RL?

Would it make a difference if they keep getting belted by cricket scores?


Great post. Great question.

Obviously, a winning team will always attract a bigger crowd. That said, I think London's marketing towards an area of saturated chimney pots is really poor.

They should be charging minimum pricing for kids to get them in and sow seeds for the future. Well priced family tickets also have to be looked at.

I've lived in the "South" for 30 years and I know that more people would go & watch London if it was marketed better. There are also lots of Northeners down here who would go as a neutral to see a game.

People I know who favour the onion code would happily pay to watch league but it's got to be marketed effectively.

Even the locations they have played in do not help. North London would make it much more accessible. London v Cas on Friday night 2 seasons ago was a nightmare to get in & out of.

It's still an opportunity that is not being taken....

#4 Pottsy

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Posted 03 July 2013 - 10:03 PM

Problem is the Broncos through poor management devalues the sport down south, the club needs taking over and run like a robust, progressive sporting entity.
And you can't do that on a shoestring as is the case currently. The average sports fan is not stupid and can smell an inferior version of RL, hence the attendances.


This. All day long. Unfortunately.

#5 Lobbygobbler

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Posted 04 July 2013 - 06:08 PM

Problem is the Broncos through poor management devalues the sport down south, the club needs taking over and run like a robust, progressive sporting entity.
And you can't do that on a shoestring as is the case currently. The average sports fan is not stupid and can smell an inferior version of RL, hence the attendances.


They could be ran by the best management in the world and it will still not improve much in Twickenham.

What is needed is to move to a better part of town where RU is minimal. The club also needs a shedload of cash invested and managed properly. The current guy in charge is merely keeping the Broncos afloat and that is not good enough.

#6 Railway End

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Posted 04 July 2013 - 06:31 PM

They could be ran by the best management in the world and it will still not improve much in Twickenham.

What is needed is to move to a better part of town where RU is minimal. The club also needs a shedload of cash invested and managed properly. The current guy in charge is merely keeping the Broncos afloat and that is not good enough.

 

Hughes is doing more than keeping them afloat, he is providing funding for them to spend up to the salary cap limit, unlike other clubs in SL.

 

Serious questions need asking about player and coach recruitment.


"Rugby League is rugby in the simplest form in the sense that it's about great defence, great tackling technique, good handling, good passing, catching and great kicking."

 

 Stuart Lancaster - England Rugby Union Head Coach - October 2013


#7 Hodgo

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Posted 04 July 2013 - 08:03 PM

Have London ever played up the North/South divide aspect in their marketing / communications? I've always thought a 'sticking it to the Northerners' type position might spark some interest. Obviously not the right timing when you're getting stuffed most weeks, but with increasing numbers of 'home grown' players coming through, if they can get the balance right / improve performances, it might be an impactful option?

#8 Steve May

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Posted 04 July 2013 - 08:06 PM

Considering that for the first time in twelve years or ever, the tens of thousands British (and predominantly southerners I guess) traveling to watch the lions have seen RU media attention dwarfed by RL.
 

 

They probably haven't as they'll be in a little bubble of Lions fans.  I doubt many of them are paying much attention to anything but their rugby and the bars. 

 

And nor do I blame them!  Trip of a lifetime if you ask me.


That's me.  I'm done.


#9 SE4Wire

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Posted 04 July 2013 - 08:06 PM

Might not work with a significant Northerner in exile supporting contingent .

#10 Futtocks

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Posted 05 July 2013 - 08:32 AM

Have London ever played up the North/South divide aspect in their marketing / communications? I've always thought a 'sticking it to the Northerners' type position might spark some interest. Obviously not the right timing when you're getting stuffed most weeks, but with increasing numbers of 'home grown' players coming through, if they can get the balance right / improve performances, it might be an impactful option?

They had a "giving the Northerners a thumping" angle on the signing of Mark Carroll, I think. However, Spud rather underwhelmed as a player and as a tough guy, despite his big reputation Down Under.

A mind is like a parachute. It doesn’t work if it isn’t open. Frank Zappa (1940 - 1993)





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