2. If an on-the-road game can be marketed and sold well, it can prove very successful. Look at Catalan's game in Toulouse the other week - a massive massive success. Obviously the problem comes with having resources to market and promote the game etc. If it's not marketed well, you won't have die-hards travelling or 'local' interest, plus it'll probably cost a bit to rent the ground.
Might be worth seeing how Sheffield get on without DVS first and take lessons from that.