not sure if anyone else heard it, but Martin Offiah was on BBC Radio 5 live with Phil Williams last night at about 11.40 for 20 minutes. Really great, live interview, which really talked up rugby league and the upcoming world cup. The #findourballs campaign got a lot of coverage, which looking at twitter will be only growing stronger throughout the day.
The other major point that was mentioned, that I haven't seen anywhere else, is that Radio 5 live will be covering ALL matches live. Now I assume that some, if not most will be on sports extra, but, even if they are, this is a huge coup for the tournament during the football season.
All we need to do now is focus on starting to sell out some of the games, as soon as this happens people will have to start getting their tickets.