The Boat race, watched by millions.
Do you actually know anyone who admits to watching it? I mean seriously watching it as opposed to channel hopping and it's already on? This is the most inane sporting competition (in the national consciousness) that the ex uni graduates at the BBC can foist upon the rest of the country. I bet the viewing figures in Glasgow go through the roof when the boat race comes on. It's a tin pot contest between two universities that somehow gets national live coverage on a FTA channel and thus attracts big sponsorship.