While I appreciate hey all help make the game, I see them more as reasons to watch than reasons to sponsor.
I think Mark and Dave have some good points.
Another interesting thought would be look at major sponsors of other sports and think what we could offer them. Why do they sponsor football, union, cricket, darts, athletics or whatever?
For some sponsors, the nature of the game they're sponsoring matters a great deal - they want it to fit with their own corporate identity.
For me, Rugby League should be a perfect fit for an awful lot of companies - it's a team sport, and places value on both working as a team and individual endeavour. It takes hard work, courage and discipline to be successful. It is, at least in theory, a meritocracy, where the best players will rise to the top if they put the effort in.
It's mystifying that the game can't get bigger sponsors really, all the pieces are there.
One thing the game does need to look at, or at least the top clubs, is the sort of day out you can offer sponsors. In an ideal world, everyone would know all about the game and be devoted fans, but realistically, being able to put on a good corporate jolly is a big part of getting sponsors. You can't rely on the game itself to be the whole show for non-fans, because you can't guarantee a good game. Good food and drink can go an awful long way to helping prise open the cheque book again come the next season.