Quins took the Broncos in because they knew they would fail (I'm presuming that they did a risk analysis with the RFU). Theyd just been relegated and needed cash to fund the stadium - Broncos were again their meal ticket to develop the stadium as they were in 1997. If Mark Evans was so keen on Quins RL, why did the RU club turn down the chance to buy into the club (thus making it a proper partnership like "Leeds Rugby"? Answer - they knew the Quins RL thing would fail and the money was coming in.
I'm glad Gus Mackay changed the name from the much hated Quins moniker, but it was a mistake to stay at the Stoop whilst doing this. They should have made a clean break from Twickers then whilst the brand still had cred. I'm assuming David Hughes made the decision to remain at the Stoop.
Why would Harlequins RU want to associate and share their name and shirts design with a club that they beiieved would fail ? It makes absolutely no sense. Quins RU were very accommodating and give them a lot of help. Quins RL contributed nothing to funding the stadium improvements that funding was already in place. Quins were initeally there rent free, kept profits from the bar and had free access to Quins RU marketing team ajnd databses not to mention liks to local schools. As for why they did not buy into Broncos Broncos had nothing to buy and had dwindling support. THe reason for linking up with Broncos was to expand the Harlequins brand it did far more for Broncos than it did for Harlequins. Broncos had a marvellous opportumity, propbably the best they ever had and they did very little with it.
As for changing the name that has had no effect whatsover if anything under the Quins RL they had more visibility and recognition.