Their have been a couple of events in which the council have been part of the event pushing it... I have been to two of them, so at least x2. But I agree with your observation I have not seen much promotion. For me both the council/local authority and the local clubs should be stretching every sinew to drive the attendance at their games to ensure success. I have not been impressed with Leeds and the Local Authorities activity to push the local games. Don't know what all the other clubs around Leeds are doing but the impression for me seems to be not much more than something on the web-sites.
Leeds can't be any worse than St Helens.
And as for Saints the club, aside from a visit from the WC trophy for our match against Warrington in the league, this is the sum total of their promotion so far, and I'd rather they hadn't bothered:
Along with the sole flag on a lamp post that has been the Council's contribution, I'd be happy to suggest that neither the town nor the club deserves an international game in the future regardless of how posh the stadium looks.
I'm embarrassed by both of them so far.