GoDaddy are a big company, for those unaware. They usually have a commercial at the NFL Superbowl which is about as big as you can get in the States, from what I can gather.
Very high profile domain and web hosting company. Don't seem to have anything near as strong a presence over hear but maybe they're working on pushing the brand in the UK?
Decent job seems to have been done so far on the sponsorship front - not that I'm anything close to an expert, heh.